You bring the strategy, brand direction, and source creative. Dept5 turns it into finished launch assets: display, video, versioning, localization, pages, content hubs, AEO, QA, and final handoff.
Standard display, rich media, fallback states, file-size discipline, trafficking checks, and final handoff.
Display work is often where campaigns get messy: every publisher has specs, fallbacks, file limits, naming rules, and QA needs. Dept5 handles that production layer so the creative idea survives the media plan.
Shipped forSony Pictures·FX Networks·Pax8·Deloitte
Campaign videos built for streaming, paid social, retail media, YouTube, TikTok, and launch pages.
Most brands do not need one perfect hero video. They need the hero idea turned into a practical family of edits for paid media, platform specs, regions, dates, ratings, and stakeholder review. That is where Dept5 fits.
Shipped forBlizzard Entertainment·Square Enix·Sony Pictures·FX Networks
Aspect ratios, placements, formats, specs, creative variants, and version control without losing craft.
Versioning is where a strong campaign can become hard to manage. Dept5 keeps the creative system, file structure, naming, review rounds, and final delivery organized so speed does not turn into chaos.
Shipped forBlizzard Entertainment·Square Enix·Deloitte
Languages, regions, legal lines, supers, end cards, review notes, and production checks.
Localization is not just swapping words. Text length, timing, hierarchy, rating marks, safe areas, legal lines, review comments, and compliance notes all affect whether the finished asset still feels premium and accurate.
Shipped forSquare Enix·Blizzard Entertainment·Sony Pictures
Launch pages, partner pages, product explainers, paid-media pages, proof pages, and lightweight interactive demos built around the offer.
These are focused campaign destinations, not bloated microsites: pages that make the paid-media click useful, support partner programs, or give stakeholders a clear place to point traffic.
Useful forCampaign launches·Partner programs·Product education
Useful brand and product hubs for FAQs, comparisons, launch updates, resources, partner content, and stories that should keep getting better after the campaign starts.
AI content hubs are useful when a brand has material that should evolve over time. They can start with a small, controlled dataset and expand as the campaign, audience, and content library grow.
Useful forProduct launches·Education·Partner ecosystems
For product companies and brands that want to be visible in answers like best options, comparisons, how-to questions, buyer research, and category explainers.
AEO means answer-engine optimization: structuring useful brand content around the questions customers and AI systems are likely to ask. It should be clear, accurate, grounded, and genuinely helpful. It is not a shortcut or a guaranteed placement.
Useful forProduct companies·Category leaders·High-consideration brands
Dedicated QA for copy, supers, logos, file specs, fallbacks, naming, exports, review links, trafficking notes, and final packages.
QA is part of the production system, not a last-minute pass. Dept5 checks the details that make complex launches survivable: copy, dimensions, compliance marks, naming, exports, fallbacks, and handoff clarity.
Useful forRegulated teams·Global launches·Publisher delivery
Whether you need one asset family or a high-volume rollout, the same senior-led process handles the work with speed, QA, version control, and compliance discipline. We'll scope a fit in one call.