Dept5 / AI video production
AI commercial and video production
Department 5 produces AI-assisted commercials, launch films and social concepts. The studio handles creative direction, story, visual development, edit, sound and deliverables. The brief determines where generated imagery, existing footage and conventional production fit.
Send a production briefStart with a campaign brief and a shot plan
Agree on the audience, script, intended tone, duration, aspect ratios and the role of each shot. Establish approved character and environment references before making variants. Review outputs in sequence for continuity and product accuracy before spending time polishing individual shots.
Plan rights and approvals before generation
Identify the imagery, trademarks, product claims, likenesses, voice and music that need clearance. A concept exploration and a paid commercial can have different approval requirements. Confirm the release scope before choosing assets and platforms, then review cutdowns and end cards like any other campaign video.
What to send for an estimate
- Brief, script or creative reference and required delivery lengths
- Approved product imagery, brand rules and usage boundaries
- Review owners, distribution channels and final delivery format
Common questions
Can you work with footage we already have?
Yes, if the brief and usage rights support it. We can scope generated scenes alongside supplied footage, conventional motion design and editing.
What does your portfolio demonstrate?
Handled is an original Dept5 concept with generated imagery, creative direction, edit and sound. The portfolio distinguishes original work from exploratory teasers so viewers can assess each piece in context.
See the work and related services
Planning AI product and ecommerce ads
Start with the approved product imagery, claims, offer and destination. We can scope generated scenes with supplied assets, motion graphics, editing and format adaptations. The brief determines what must stay exact and how each output will be reviewed.