§ 03 · Work index

A decade of launch
production for brands with
complex rollouts.

Named partner work across gaming, entertainment, tech, and enterprise; confidential production across streaming, finance, and pro sports. 1,000+ campaigns shipped since 2015.

/ 01

Blizzard Entertainment.

Gaming · Creative direction
Pg. 01
Partnership
9-year partnership · ongoing franchise production
Discipline
High-level creative direction · Branding · Keyart
Scale
10,000+ assets across the franchise
What we made — 2025 / 2026

Diablo II: Resurrected — Garden Style Guide. A multi-page brand style guide governing logo usage, color, typography, and key-art rules for the D2R "Garden" launch — a senior creative-direction deliverable that sets the rules for a wider rollout.

Diablo II: Resurrected — Garden Box Art & Incentive SKUs. Campaign identity and SKU key-art systems across base-edition and bundle-edition formats, plus paid-media keyart treatments for Diablo IV: Spiritborn and the Ultimate Expansion Bundle.

Overwatch franchise creative systems. Ongoing production covering HTML5 banner production, video editing, video animation, and production design across the Overwatch franchise.

WoW & Overwatch paid-media production. High-volume video, static, roadmap, and character-kit assets built for publisher, platform, and brand review.

Result

Shows the level of franchise stewardship Dept5 supports: style guides that set the campaign look and feel, key art that defines the SKU architecture, and visual systems strong enough to guide global paid media.

Selected media 1 hero trailer + 4 campaign identity / SKU system examples
WoW Modern Midnight · Arator cinematic
30s · 1920×1080 · CTV campaign cut
Additional video cuts Campaign trailer versions · CTV / social / paid media

Cinematic source files turned into finished ads: edit, pacing, supers, end cards, compliance tags, and export/versioning across durations, sizes, and paid-social placements including Meta, Instagram, Twitch, YouTube, and TikTok.

WoW Modern Midnight · Play Now 15s
15s · 1080×1350 · edit, supers, end card, paid-media delivery
WoW Modern Midnight · Arator 15s
15s · 1080×1350 · CTV / social cutdown with campaign end card
One cinematic — four ad stories WoW Midnight source footage · action / narrative / character / faction edits

Four 15-second edits built from the same cinematic source. Each cut uses a different storytelling angle, showing how Dept5 can turn premium footage into distinct paid-media ads without making everything feel like the same trailer in a smaller box.

WoW Midnight · Action cut
15s · 1920×1080 · momentum-first paid-media edit
WoW Midnight · Narrative cut
15s · 1920×1080 · story-led campaign edit
WoW Midnight · Xal'atath cut
15s · 1920×1080 · character-focused ad story
WoW Midnight · Blood Elves cut
15s · 1920×1080 · faction-led campaign angle
Trailer cutdowns Legion Remix · 30s hero cut + 15s paid-media cut
WoW · Legion Remix trailer
30s · 1920×1080 · launch trailer cut
WoW · Legion Remix cutdown
15s · 1920×1080 · paid-media version
"David and the Department 5 team have helped us with several assets for top priority media campaigns. They are friendly, efficient and highly experienced — which is why we return to them time and time again. They are accessible for quick revisions and always deliver on time."
Teresa Naff · Senior Manager, Global Marketing — Overwatch 2 · Activision Blizzard
"David is exactly what any prospective client would want in an agency partner — creative, attentive, and organized. Curveball after curveball would be thrown at David & his team and they handled every wrinkle quickly and effectively. He always makes whatever you throw at him look amazing, and does it on (or ahead of) schedule and budget. David's the best!"
Chris Steiner · Project Manager, Creative Services · Activision Blizzard
/ 02

Square Enix.

Gaming · Scale
Pg. 02
Partnership
7-year production partnership
Launch scale
1,200 assets in 5 weeks
Versioning
10+ territories · 7 languages · 220+ localized videos
What we make

FFXIV Dawntrail launch production. 1,200 finished assets in five weeks: trailer edits, social cutdowns, animated supers, animated end cards, rating/logo versions, localization, and platform-ready exports.

Trailer and social video versioning. Dawntrail benchmark cuts, Pictomancer social edits, Patch 7.2 story cuts, Shadowbringers and Stormblood campaign videos — built for the right length, ratio, market, rating, and media buy.

HTML5 and display systems. Stranger of Paradise, Final Fantasy XVI, FFXIV patch, and NieR display units built with launch polish, end-frame discipline, QA, and the sub-150KB mindset publishers need.

Why it matters

Square Enix can hand Dept5 a source trailer, art stack, localization matrix, rating requirements, and platform list. We turn it into the many finished pieces a real game launch needs without making every cut feel like a smaller version of the same ad.

Lead media — Dawntrail rollout Hero trailer cut · localization · social versioning
FFXIV · Dawntrail benchmark trailer cut
15s · 1920×1080 · EN/OFLC logo version · Part of a 1,200-asset rollout
1,200Assets in five weeks
10+Territories supported
7Languages localized
220+Localized video deliverables
FFXIV versioning matrix Different formats, moments, and story angles from the same production discipline
FFXIV · Dawntrail Pictomancer
15s · 1:1 social cut · EN/OFLC · animated supers + end-card polish
FFXIV · Stormblood Free Trial
30s CGI · 1080×1080 · multi-platform · EN/OFLC
FFXIV · Shadowbringers launch trailer
30s · 1920×1080 · EN/PEGI · localized launch cut
FFXIV · Patch 7.2 Story
30s · 1920×1080 · EN/ESRB · story-led trailer cut
Additional Square Enix media Social video plus HTML5 display builds
Square Enix · PowerWash Simulator
Promoted social cut · 1:1 · EN/ESRB · franchise tone adapted for paid media
"Department 5 has been an exceptional partner for our marketing team. They are highly responsive and accessible to us, consistently deliver top-quality work, and are dedicated to meeting project deadlines. We highly recommend their services."
Chris Roncone · Senior Marketing Manager · Square Enix America
"I worked with David and his company Dept5 regularly during my time at Square Enix. They are always professional, the output quality was always high, and they were rarely opposed to taking on trailer loc and versioning projects with a short timeline. I especially enjoyed working with David in developing HTML5 assets — that is where Dept5's creative skillset really shined."
Tracy Wong · Brand Director · SEGA of America (formerly Square Enix)
/ 03

Deloitte.

Enterprise · Olympics · Sponsorship
Pg. 03
Partnership
7-year partnership · Year-long campaign system
2025 / 2026 scope
FY26 Brand Firmwide · Olympics · Multi-property sport
Scale
200+ banners · 18 concepts · sponsorship systems
What we made — 2025 / 2026

FY26 Brand Firmwide. An 18-concept firmwide system — 9 "Together Sets You Apart" people-led concepts and 9 "What Together Delivers" graphic concepts — across 7 ad sizes each, in both static and HTML5 animated formats. Includes F1 and Apple revised builds.

Olympics and Team USA sponsorship production. Multi-format sponsorship creative across static, HTML5, social, and site animation units, built for enterprise brand review across multiple sport properties.

Olympics digital video. Animated header video for an Olympics sponsorship property, built through multi-round production review.

Sports sponsorship banner systems. USGA, WNBA, McLaren F1, and Apple News publisher placements across static and HTML5 formats, with concept systems adapted across media sizes and review cycles.

Social videos. Four social videos shipped across two batches with SRCs for FY26 brand storytelling.

Result

Enterprise QA and legal-review discipline built into high-volume campaign production. One senior team supporting firmwide brand, sports sponsorships, and publisher-ready display systems in the same fiscal cycle.

Public case summary shown here. Deloitte work samples are reviewer-only and available upon request for qualified prospects.

Selected media 3 videos + 1 leaderboard + 6 portrait HTML5 banners
Olympics sponsorship · header video
1920×640 · Web-optimized delivery
WNBA · Gamechanger Trio
15s · 1920×1080 · WNBA partnership campaign hero
Olympic sponsorship social · Competitive Advantage
Case-study animation · Olympics organic social
/ 04

Google & Fitbit.

Tech · Consumer hardware
Pg. 04
Partnership
Multi-year · via Essence Global
Product portfolio
Pixel · Nest · Fitbit
Scale
28 high-priority Google launches
What we made

Google Pixel 6 launch. Multi-version product videos for the Pixel 6 launch, including the "bluejay" variant — motion design, product reveal, and edit.

Google Nest. Motion graphics and video editing for Nest Aware, the smart-home product line, plus the Nest Hub "Williamsburg" location shoot.

Fitbit. Product-launch campaigns across the Fitbit wearables line — part of the broader 28-campaign run of high-priority Google product launches.

HTML5 across the portfolio. Lightweight HTML5 banner work spanning the Pixel phone series, Nest, and Fitbit — 100–150KB units engineered for cost-effective publisher placement.

Result

A production partner for priority Google launches through Essence Global — 28 campaigns across Pixel, Nest, and Fitbit, with the motion-design discipline to anchor a flagship product reveal.

Selected media 1 featured + 3 supporting + 1 Fitbit placeholder
Google Pixel 6 · "Bluejay" launch
Motion design · Product reveal · Final launch cut
Google Pixel 6 · Williamsburg
Pixel 6 location-shoot product video
Google Nest Hub · Williamsburg
Nest Hub location-shoot product video
/ 05

FX Networks.

Entertainment & Streaming
Pg. 05
Partnership
Multi-season · via Viking Social
Format
Rich-media HTML5 · Drama & comedy slate
Tentpoles
Snowfall · Dear Mama · Atlanta · WWDITS
What we made

Rich-media HTML5 launch campaigns for FX tentpoles — Snowfall (final season), Dear Mama, Atlanta (final season), and What We Do In The Shadows — blending design, animation, and API integration to drive premiere engagement.

Result

Multi-season production partner across FX's flagship drama and comedy slate. The team behind the premiere-engagement creative for the network's biggest final-season moments.

Selected media 4 × 970×250 HTML5 leaderboards · all running
FX · Snowfall
Mobile-friendly proof cut · premium drama launch creative
/ 06

Sony Pictures.

Entertainment · Theatrical
Pg. 06
Partnership
Multi-year · via Viking Social
Format
Fandango API banners · Motion posters · AR filters
2025 / 2026 slate
Anaconda · Until Dawn · Paddington in Peru
What we made — 2025 / 2026

Anaconda. Five-size static banner campaign — 160×600, 300×250, 300×600, 728×90, 970×250 — Fandango API / DOM integrated.

Until Dawn. Horror-title Fandango API banner campaign — geo-targeted ticketing, showtimes, zip-based messaging.

Paddington in Peru. Animated motion-poster system — Fandango API / Social Media, 5 sizes, Texted + Textless MP4/MOV deliverables.

Venom · Bad Boys · Harold and the Purple Crayon. Fandango Ticketing API banner runs across the 2024/25 theatrical slate — ads that pulled live showtimes and updated as the theater schedule did.

Result

Localized, real-time creative tested across publisher environments — all under sub-200KB spec. The ad reflected what was on screen tonight, not what was true at brief sign-off.

Selected media 7 × 300×600 Fandango banners + 1 motion poster (300×600 video)
/ 07

Pax8.

Tech & B2B · SaaS
Pg. 07
Partnership
High-growth SaaS production
Sector
Tech & B2B · MSP / IT channel
Scale
100+ campaigns · thousands of assets
What we made — recent

Pax8 + Microsoft "OneCloud" hero video. A 57-second AI / motion-design piece built in After Effects with custom Red Giant Universe glass & refraction supers and Topaz AI upscaling — anchoring the OneCloud partnership marketplace launch.

HTML5 banner campaigns. 80s-themed banner sets and AI image campaigns supporting partner-channel marketing into MSPs and IT channels — alongside the deep historical run of Microsoft partnership campaigns.

Result

Supported Pax8 during a period of rapid growth with co-branded launch and partner-channel production, plus AI-assisted motion design for OneCloud.

Selected media 1 hero video + 5 partner-channel units
Partner-channel 300×600 units
A compact view of the vertical campaign system: live HTML5 where available, plus static backup frames from the same partner-channel design language.
/ 08

Adobe Acrobat.

Tech & B2B · Document Cloud
Pg. 08

Sub-150KB animated banners and fast-turn motion + static assets across the Document Cloud B2B push. Modular, spec-perfect builds aligned with Adobe brand and motion frameworks — supporting double-digit subscription growth.

Adobe Summit · live event display motion

Vertical educational display animations built for large-format LED screens at Adobe's live event environment: clean hierarchy, brand motion discipline, and readable storytelling at venue scale.

Adobe Summit · Brand Visibility Vertical LED educational animation · 1080×1920 · live-event display motion
Adobe Summit · Connected Journeys Vertical LED educational animation · 1080×1920 · large-format event screen
Adobe Summit · Content Creation Vertical LED educational animation · 1080×1920 · brand-safe event motion
Adobe Acrobat · HTML5 display folio

Document Cloud banner systems built for publisher specs, animation timing, lightweight file size, and line-of-business campaign messaging.

/ 08

Global social platform wearables video.

Physical-product launch · brand-store video
Reviewer-only
Scope
Primary edits, motion design, localization, and QA
Scale
Q1-26 promo video + 19 localized WR/VR brand-store units
Use case
Storefront hero video and product-launch campaign motion

Reviewer-only samples for a global social-media brand releasing physical products. Dept5 turned supplied design/source assets into polished storefront hero videos, product-promo cuts, localized variants, and final exports with internal QA for consistency, timing, copy placement, and regional handoff. Private estimate details, pricing, contacts, and review schedules are intentionally excluded.

Ray-Ban Meta · Q1-26 wearables promo
26_02_RBM_IT_Q1-26_VIDEO_16x9_FINAL · 15s · 16:9
Ray-Ban Meta · brand-store hero
enUS · Primary edit · Amazon brand-store placement
Meta Quest · brand-store hero
enUS · Primary edit · Brand-store video system
Meta Quest · Japanese localization
jaJP · Localized edit · Regional copy placement review
/ 09

Amazon AWS.

Cloud & AI
Pg. 09

Rescue and grow. Rebuilt and delivered hundreds of localized banners on tight deadlines after a failed handoff. AWS retained Dept5 as a long-term creative partner, increasingly focused on AI-category launch production.

§ Reviewer-only work

Some of the largest work is private.

Selected Deloitte samples, global social-platform product work, Adobe, AWS, Disney, Paramount+, and finance-sector campaigns sit behind a soft password. Enter the access code to view the rest.

/ 10

Disney.

Entertainment · Theatrical
Pg. 10 · Confidential

Full-suite HTML5 banner builds for Disney's theatrical launches — anchored by Inside Out 2 and Moana 2. Animated character sets, transparent overlays, full-page takeovers, and optimized pre-roll. Studio-grade polish with pixel-perfect formatting and optimized loads across IAB sizes.

Inside Out 2 · billion-dollar theatrical release
Wide-format display, standard units, and in-banner video built as one controlled campaign system.
Moana / Moana 2 · billion-dollar theatrical release
A cleaner second group for Moana display work, separated from the Inside Out 2 suite so the formats read as campaigns, not clutter.
/ 11

Paramount+.

Entertainment & Streaming
Pg. 11 · Confidential

500+ HTML5 and motion assets across 65+ series during a major Paramount+ subscriber-growth period — including Star Trek: Strange New Worlds, Sonic, and Yellowjackets. Reusable hybrid templates showcase 3+ titles per unit with studio-compliant visual systems.

Series + streaming motion
Stronger Paramount+ examples: live HTML5, motion display, and video-led units instead of generic blue template repeats.
HTML5 + video banner formats
Medium rectangle and wide billboards showing the responsive campaign layer around the motion assets.
/ 12

Financial services production.

Visa · Chase · Mastercard · BlackRock
Pg. 12 · Reviewer-only

Thousands of animated ads across hundreds of campaigns for global card networks, asset managers, and index providers — compliant, globally deployed, sub-200KB. Banner names redacted; full briefings available under NDA.

§ 13+ · Confidential partners

Other work under NDA.

NDA work
Pg. 13+

Some of our largest engagements are confidential. Sector-anonymized summaries below — full briefings available on request, under NDA, to qualified prospects.

Enterprise SaaS
AI Productivity Suite

High-impact social video and HTML5 educating professionals on AI-driven productivity tools.

Confidential · 01
Streaming
Global Streaming Platform

500+ motion and HTML5 assets across 65 ad campaigns for a top-tier subscription service.

Confidential · 02
Entertainment
Animation Studio

Premium HTML5 takeovers tied to global animated theatrical launches.

Confidential · 03
Cloud & AI
Infrastructure Leader

Multi-market suites for AI and Cloud launches — localized at scale, built for speed.

Confidential · 04
Pro Sports
Professional League

1,000+ stadium, digital, and sponsor assets fueling a breakout 2025 season.

Confidential · 05
§ 14 · Start a launch

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