Dept5 / Display advertising

HTML5 banner production for agencies

Department 5 builds animated HTML5 display ads for agencies and brand teams. We turn approved creative and a media plan into master banners, size and message variants, fallback images and checked trafficking packages.

Send a production brief

Build the master around the placement

Start with the media plan, approved creative, size list, file limits and publisher click requirements. The first master should prove legibility, motion, CTA behavior and package weight at an actual placement size. After that, smaller units may need a new composition to keep the copy and CTA readable.

What a trafficking handoff includes

The handoff can include per-placement ZIPs, approved fallback images, editable sources when scoped, and a named manifest. Before delivery, check click-through behavior against the publisher’s instructions, then confirm dimensions, animation timing, loops, file caps and image paths. The placement spec determines the limit.

What to send for an estimate

Approved storyboard, layout, fonts and source art
Placement dimensions, file caps, click rules and review dates
Copy, offer, market and fallback requirements

Common questions

Can you build from supplied Figma, PSD or Illustrator files?

Yes. Bring the approved layout and editable assets plus the placement requirements. Tell us which motion details are fixed and where you want us to propose options.

What is the difference between HTML5 and a static fallback?

The HTML5 package contains the interactive or animated ad. A fallback is an approved still used where the placement or creative setup requires one. Both need the right dimensions, naming and approved creative.

HTML5 placement matrix

Start with two sample rows and replace them with your placements. The sample leaves publisher-specific click requirements and file caps for your media team to confirm.

Download the CSV template