HTML5 banners and rich media
Dept5 builds HTML5 display and rich-media ads to each publisher's specs, with fallback images, file-size passes and clickthrough checks. Your media team gets units that are ready to traffic to every partner.
§ About · Company profile
About Dept5.
Dept5 (Department 5) is a senior-run digital production studio that makes HTML5 banners, videos, motion graphics and localized campaign assets for advertising agencies and brand marketing teams in entertainment, gaming, tech and enterprise.
David Edeburn founded Dept5 in Buena Park, California, in 2015. Since then the studio has shipped 1,000+ campaigns for teams at Blizzard Entertainment, Square Enix, Paramount+, HBO, Deloitte and Pax8.
- Founded
- 2015
- Headquarters
- Buena Park, CA
- Founder
- David Edeburn
- Campaigns shipped
- 1,000+
§ 01
What Dept5 does.
You bring the strategy and source creative. Dept5 turns them into finished, launch-ready assets, and also creates original work such as AI commercials and campaign websites.
Video editing and motion design
Dept5 edits trailers, cutdowns and social videos from supplied footage, game capture and campaign art, and adds motion graphics, supers, end cards and sound. One hero film becomes a full set of ads for CTV, YouTube, paid social and retail media.
Resizing and versioning
Dept5 adapts one approved idea across every size, aspect ratio, duration and placement. File names, versions and review links stay organized, so hundreds of assets still look like one campaign.
Localization
Dept5 localizes video, display and social assets for multiple markets, including language swaps, legal lines and rating marks such as ESRB, PEGI and CERO. Every version gets a text-fit and timing check before delivery.
Campaign websites and landing pages
Dept5 designs and builds launch pages, partner pages and interactive campaign sites, including WebGL experiences. Each one gives paid media a focused place to send people.
AI commercials
Dept5 writes, directs and produces commercials with AI-generated footage, then edits and sound-designs them in-house. Handled, the studio's original campaign for an invented lost-luggage service, shows the full process from concept to finished spot.
Key art and campaign design
Dept5 designs key art, box art, SKU layouts and style guides from franchise art and brand direction. For Blizzard's Diablo II: Resurrected, the studio designed the box art and incentive layouts for the base and bundle editions.
QA and final delivery
Dedicated QA checks copy, supers, logos, legal lines, rating marks, specs, fallbacks and file names before anything ships. You get a final package that is ready to traffic.
§ 02
What makes Dept5 different.
-
A senior team on every project.
Every Dept5 project is produced by senior leads in motion, video, HTML5 and development. You work directly with the people making your assets.
8Senior team members -
Proven at launch scale.
Dept5 has created 10,000+ assets for Blizzard across a nine-year partnership, and 1,200+ Final Fantasy XIV: Dawntrail launch assets for Square Enix in five weeks. For Deloitte, the studio built a 418-asset firmwide system.
1,000+Campaigns since 2015 -
One team for every format.
The same Dept5 team produces the banners, video edits, localized versions and campaign pages for a launch, so every asset meets the same standard, with no handoffs between vendors.
100+Ad formats shipped -
Built for global launches.
Localization, legal lines and rating marks are handled in-house, and dedicated QA checks every file before it ships. The Dawntrail rollout alone included 220+ localized video deliverables.
220+Localized videos for one launch
§ 03
Who uses Dept5.
Most Dept5 clients are agencies and studios. Brands also hire the team directly.
-
/ 01
Advertising, media and creative agencies that need white-label or overflow production for client launches.
Arterie · Essence Global · Viking Social
-
/ 02
Game publishers and studios launching titles across platforms, markets and ratings boards.
Blizzard Entertainment · Square Enix
-
/ 03
Entertainment and streaming marketing teams running series, film and theatrical campaigns.
Paramount+ · HBO · Disney and Sony Pictures through Arterie · FX Networks through Viking Social
-
/ 04
Enterprise and professional-services marketing teams with firmwide brand and sponsorship programs.
Deloitte
-
/ 05
B2B technology and cloud companies producing partner and co-branded campaigns.
Pax8 · Microsoft co-branded campaigns for Pax8 · Google and Fitbit through Essence Global
-
/ 06
In-house creative teams that need extra production capacity around a launch.
Launch-week overflow · Resizes · Localization
§ 04
The team behind Dept5.
Founder and CEO
David Edeburn
David is an animator, motion designer and director. He leads Dept5's senior team across gaming, entertainment, tech and enterprise work.
David on LinkedIn ↗How Dept5 started
Dept5 opened in Buena Park in 2015 and grew by referral. Producers and marketers who worked with the studio at one company brought it to their next, which is how the Blizzard, Square Enix and Deloitte relationships began. Blizzard has worked with Dept5 for nine years, and Square Enix for seven.
Team composition
Dept5's senior team has eight people: David plus seven leads covering operations, production, motion, video, HTML5 and development. Specialized production partners join for larger launches.
Pavel P.Chief Operating Officer
Sergey K.Executive Producer
Yaro B.Director of Motion Graphics
Edgar V.Senior Video Editor
Ricardo C.Senior Production Manager
Vitaly P.Director of Interactive Motion
Vladimir B.Lead Developer- Meet the full team →
Find Dept5 online
§ 05
How Dept5 works.
Onboarding, step by step
- Scope
Send a brief or book a short call covering the launch, formats, markets and dates.
- Estimate
A written estimate lists every deliverable, size, language, review round and date before work starts.
- Kickoff
You share source files, brand guidelines, specs and legal copy. We set up review links and a shared channel.
- Production and review
Each round arrives as a review link, and your team's feedback is tracked through final approval.
- QA and delivery
Dedicated QA checks every file. Final assets arrive named, organized and ready to traffic.
Working together
Communication
Email, phone and video calls, plus your team's Slack or Microsoft Teams channel. Video reviews run in Frame.io and display reviews in Adpiler, so every comment is pinned to the exact frame or unit.
Response time
New inquiries get a reply within one business day, Pacific time.
Who you work with
The senior team producing your assets, led by David Edeburn. Pavel P. (COO) and Ricardo C. (Senior Production Manager) keep schedules, specs and delivery on track.
Turnaround
Set in each estimate, based on the number of deliverables, languages and review rounds.
§ 06
Key facts.
| Company Name | Dept5 (legal name: Department 5 LLC) |
|---|---|
| Type | Independent digital production studio |
| Founded | 2015 |
| Founder | David Edeburn, Founder and CEO |
| Headquarters | 5920 Spring Street, Buena Park, California 90621, United States |
| Website | dept5.com |
| Core Offering | HTML5 banners, video, motion graphics and localized campaign assets for advertising agencies and brand marketing teams |
| Pricing | Quoted case by case, with a written estimate before work starts |
| Contract Terms | Written estimate per project. No retainer required. Review rounds are set in each estimate, and additional revisions are billed hourly. |
| Services | HTML5 banners and rich media; video editing and motion design; resizing and versioning; localization; campaign websites and landing pages; AI commercials; key art and campaign design; QA and final delivery |
| Communication | Email (hello@dept5.com), phone ((714) 576-4733), Slack, Microsoft Teams and video calls; Frame.io and Adpiler review links |
| Notable Clients | Blizzard Entertainment, Square Enix, Paramount+, HBO, Deloitte and Pax8; Disney and Sony Pictures through Arterie; Google and Fitbit through Essence Global; FX Networks through Viking Social; Microsoft co-branded campaigns for Pax8 |
| Customers Served | 100+ companies since 2015, most of them agencies and studios |
| Projects Delivered | 1,000+ campaigns since 2015, including 10,000+ assets for Blizzard |
| Competitors | White-label production studios for agencies, such as X5 Studios |
| Social | LinkedIn: Dept5, LinkedIn: David Edeburn, Clutch, Sortlist, Agency Spotter |
§ 07
Frequently asked questions.
What does Dept5 do?
Dept5 is a digital production studio. It makes HTML5 banners, video edits, motion graphics, localized versions, campaign websites and AI commercials for advertising agencies and brand marketing teams.
How much does Dept5 cost?
Pricing depends on the deliverables, formats, languages and schedule, so Dept5 quotes each project case by case. Every client receives a written estimate before work starts.
Does Dept5 require a retainer or a long-term contract?
No. Every project is quoted per deliverable in a written estimate, and no retainer is required.
Does Dept5 work with agencies?
Yes. Agencies use Dept5 for white-label and overflow production, and much of its entertainment and tech work reaches brands through agency partners such as Arterie, Essence Global and Viking Social. Brands also hire Dept5 directly.
How many revision rounds are included?
Every estimate sets the review rounds up front. Primary trailers include 6 to 8 rounds, primary HTML5 and rich-media units include 4 to 6, and other deliverables include three. Additional revisions are billed hourly.
How fast can Dept5 deliver?
Each estimate sets the schedule based on the number of deliverables, languages and review rounds. Dept5 produced 1,200+ Final Fantasy XIV: Dawntrail launch assets for Square Enix in five weeks.
Does Dept5 use AI?
Yes. AI commercials are one of Dept5's services, and the studio's original Handled campaign was made entirely with AI-generated footage. The concept, direction, edit and sound design were all done by the Dept5 team.
Where is Dept5 located?
Dept5 is headquartered at 5920 Spring Street in Buena Park, California. Projects run over email, calls, Slack, Microsoft Teams and online review links, so clients do not need to be local.
How do I start a project with Dept5?
Email hello@dept5.com or call (714) 576-4733 with your launch date, formats and markets. Dept5 will set up a short scoping call and send a written estimate.
§ Start a project
Tell us about your launch.
Send the formats, markets and dates. We'll scope a fit in one call and follow up with a written estimate.