Dept5 / Global campaign production

Advertising localization and creative versioning

Department 5 adapts approved advertising creative across languages, territories and platforms. We version video, HTML5 display and statics with supplied market copy, rating marks, legal lines, artwork and delivery specifications.

Send a production brief

Use one matrix to define the campaign

Give each required output a row. Track the master it comes from, language, market, aspect ratio, duration, placement, copy version, rating and approval status. Mark pending assets separately from locked assets so a last-minute legal update does not force a needless rebuild of every market.

Check the localized asset as a complete piece

A translated line can change wrapping, hierarchy and readable time. Review it in the actual placement with the correct packshot, rating and end card. Compare final exports to the approved matrix and document any approved exception before handoff. Scope translation, transcreation and language review explicitly when you need them.

What to send for an estimate

Approved source project, master renders and market copy
Language, territory, platform and rating matrix
Legal approvals, locale assets and naming requirements

Common questions

What is the difference between localization and versioning?

Localization adapts the creative to a language or market. Versioning produces required variations by size, duration, platform, offer or audience. A global launch often combines both in the same matrix.

How do you handle a late legal or rating change?

Identify which rows are affected, retain the previous version for review, apply the approved change, and recheck the exported files against the current copy and asset list.

Campaign versioning matrix

Use one row per output to distinguish creative and legal approvals from technical delivery. The two example rows are illustrative and do not represent an actual client campaign.

Download the CSV template