Dept5 / Motion design
Motion graphics and ad animation for campaigns
Department 5 creates motion graphics and ad animation for launches. We build animated titles, supers, end cards, product moments and motion systems that can carry from a hero asset to the formats a campaign needs.
Send a production briefDesign motion around a moment the viewer can read
A motion brief should identify the message that must land first, the order of supporting details and how long the brand or legal copy needs to stay on screen. Approve a few key frames and a timing pass before building alternate cuts. This helps keep the finished animation readable on a phone and in shorter placements.
Build a motion system you can reuse
A 16:9 master does not automatically solve a 9:16 or square placement. Check the crop, hierarchy, safe area, timing and end-card size for each format. When a campaign needs new copy, markets or logos, agree on the editable elements and review states before versioning starts.
What to send for an estimate
- Brand guidelines, layered source files and visual references
- Script or on-screen copy, duration and required aspect ratios
- Placement safe areas, end-card rules and delivery formats
Common questions
Can you add motion graphics to an existing edit?
Yes. Send the cut or source timeline, the locked copy and any brand assets. We can scope animated supers, titles, end cards or effects around that footage.
How do motion design and video editing differ?
Motion design creates or animates visual elements. Editing shapes footage, pacing, sound and the cut. A campaign may need both, and the work can be scoped separately.