Practical guides for brands and agencies planning AI advertising. Start with the question your campaign needs to answer, then choose the production approach, review process and delivery plan.
What are AI ads, and where do they fit in a campaign?
Understand AI ads, from generated footage to finished campaigns. Learn how to choose a production approach, protect product accuracy and plan approvals.
How to make AI video ads that hold together from shot to shot
Plan AI video ads with a clear shot list, consistent characters, deliberate editing and usable versions for social and other campaign placements.
AI product ads should still show the product you sell
Learn how to plan AI product ads using approved references, accurate packaging, controlled compositing and a practical product-fidelity checklist.
How to plan AI ecommerce ads for a product launch
Build an AI ecommerce ad plan around product truth, customer questions, creative variants and a useful test matrix. Includes a downloadable planning template.
AI UGC ads, product films and real customer stories
Compare AI UGC ads, product films and genuine customer stories. Understand presenter choices, consent, claim accuracy and the production brief each format needs.
How to brief and evaluate an AI video production company
Compare AI video production companies using complete films, clear scope, product controls, approvals, rights and delivery requirements. Includes a brief template.
Tools for your next brief
See the ideas in finished films
Explore Dept5’s original Handled parody campaign and Somvee launch films and format adaptations. Each portfolio project identifies its creative context.