Department 5’s Impact on Square Enix

Department 5, entered into a partnership with Square Enix, in 2020. Over the course of their on going collaboration, Department 5 has worked on more than 100 ad campaigns. This collaboration contributed to significant sales growth for Square Enix and included many thousands of videos, statics, HTML5 ads and more across social platforms and publishers around the world.  

Department 5 supported the global launch of Final Fantasy XVI, designing and animating more than 150 ads across ten countries. This campaign helped propel the game to achieve $210 million in sales and sell over 3 million copies worldwide in the first four days! It ended the year as the 16th highest-grossing game of 2023.

Department 5 has developed unique workflows that enable us to build extremely high impact ads at low file sizes. Creating remarkably beautiful and engaging ads that drive sales while being cost effective for our clients. One would be hard pressed to find another team anywhere that can do the same.

“This looks fantastic – thanks very much! Always impressed at how much you can fit into 150kb!”

-Benjamin Wilford, Director, Publishing Strategy at SQUARE ENIX

One of Square Enix’s shining stars, the Final Fantasy franchise, was a prominent feature in’s advertising campaigns. Under the partnership, the franchise achieved new heights, growing lifetime franchise sales to over 173 million copies worldwide!

Over 200 awards worldwide!

The brilliance of the Final Fantasy XIV game under this collaboration was recognized industry-wide. It was honored with 200 awards from renowned entities.

Some notable recognitions include “Best Evolving Game” from Techraptor, “Best Community Support” and “Best Ongoing Game” from The Game Awards, and “Best Ongoing Game 2022” from IGN. The game also won the “Best Ongoing Game | Silver” from PlayStation.Blog, “Best Game Community” from the Golden Joystick Awards 2022, and “PARTNER AWARD” from the PlayStation PARTNER AWARDS 2022 JAPAN ASIA.’s collaborative journey with Square Enix illustrates the monumental impact of well-planned and executed advertising on sales and brand recognition. Their successful partnership not only led to remarkable sales growth for Square Enix but also contributed to the worldwide recognition and acclaim for the Final Fantasy franchise. This case study exemplifies the power of innovative advertising in achieving financial success and industry-wide acclaim.