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For roofing company owners

Stop handing your roofs to the roofer down the street.

Homeowners get three quotes and hire the roofer who shows a price, answers fast and has fresh reviews. If that isn't you, your leads go next door.

You're throwing money away if you're

  • Hiding your prices.

    65% of homeowners are more likely to call a roofer that shows pricing.1

  • Letting your calls hit voicemail.

    14% of roofers reply within five minutes. The rest lose the race.1

  • Sitting on your thin, old reviews.

    68% won't use a business under 4 stars, and 47% skip anyone under 20 reviews.3

See all 7 leaks ↓

$31,871walks out the door with every average roof replacement you lose. One a month is $382,452 a year.13

Schedule a call

Talk to the Department 5 team

Book a 10-minute call.

Pick a time that works for you. No pressure, just the numbers for your business.

Schedule a call

Prefer email? hello@dept5.com

On the call, we will

  1. Walk you through the working roofing demo
  2. Run the numbers on your jobs
  3. Tell you plainly whether it fits your business

3 plans from $300 a month · $2,000 to start

What you get

This is what your next customer sees, and what happens next.

Shown on Ridgeline Roof Co., our fictional roofing demo. Reviews and the lead are samples.

See the example

Your call, rating and license, right up top

All plans

Leak callers reach you in one tap. Replacement shoppers start pricing with you instead of leaving.

See the example

A roof price range from the address

All plans

65% of homeowners are more likely to call you when you show pricing.

See the example

See the new roof on their own house

Growth and up

Seeing the better roof on their own house gives you a no-pressure shot at the upgrade.

See the example

Missed calls answered, even from the roof

Growth and up

Leak calls and after-hours shoppers book an inspection with you instead of calling the next roofer.

See the example

Fresh Google reviews after every roof

Growth and up

Recent reviews keep you on the shortlist year after year, long after a paid ad would stop.

See the example

Pages Google and AI assistants can quote

Growth and up

Every page keeps pulling in searches as long as it stays live, and you add more every month.

The problems

Your roofing website is leaking jobs.

Seven leaks we see on roofing websites. Two or more and you are paying for leads, then handing the roofs to someone else.

  1. 65%more likely to call if you show pricing

    You hide the price, so they skip you

    See why, and the fix ↓    The fixA roof price range from the addressAll plans
    The leak

    Homeowners want a ballpark before they call. 65% are more likely to call a roofer that shows pricing, and unclear costs are their top complaint. Make them call you to learn anything, and they call the roofer who answered.1

    The fix

    Shoppers enter their address and the roof size comes from it. They pick material, layers and stories and see a price range on your approved prices, with what moves it. Contact is asked only to save, email or book.

  2. 56%+of homeowners prefer calling a roofer

    Your leak callers can't find your number

    See why, and the fix ↓    The fixYour call, rating and license, right up topAll plans
    The leak

    56% to 60% of homeowners would rather call. A long form or pop-up pushes your call button and rating off the screen. A homeowner with water in the ceiling does not scroll. They call the next roofer.1

    The fix

    Tap to call at the top. Under the headline: stars, review count, newest review date, license number, warranty years and manufacturer certification. A start card for replacement, leak, storm or inspection. A sticky call bar on phones.

  3. 14%of roofers reply within five minutes

    You call back tomorrow. They signed today.

    See why, and the fix ↓    The fixMissed calls answered, even from the roofGrowth and up
    The leak

    Only 14% of roofers respond within five minutes, and 28% within an hour. Two thirds of homeowners get three quotes, so the first roofer to call back sets the bar. Every call you miss hands that lead to someone faster.1

    The fix

    If nobody picks up, an AI phone agent answers. It says it is an AI assistant, answers common questions from facts you approve, books inspections on your calendar, sends active leaks straight to you and sends you a summary.

  4. 74%only care about the last three months

    Your reviews are too few, too old or unanswered

    See why, and the fix ↓    The fixFresh Google reviews after every roofGrowth and up
    The leak

    97% of consumers read reviews, 68% won't use a business under 4 stars, 47% skip anyone under 20 reviews, and 74% only care about the last three months. A great roof from two years ago does nothing for you today.3

    The fix

    When a job is finished, your customer gets an email with a direct link to your Google review form. No review after two weeks? One polite reminder, then it stops. Same ask for every customer, no rewards and no filtering.

  5. 46%pick on certifications and experience

    Your certifications sit in a logo strip nobody reads

    See why, and the fix ↓    The fixCredentials explained, storm pages worded legallyAll plans
    The leak

    When it comes down to two roofers, 46% decide on experience and certifications. A row of logos does not say what GAF Master Elite means or which warranty it qualifies you for. Hide your license and warranty and you lose a tiebreaker you earned.1

    The fix

    Your license number, workmanship warranty and manufacturer certifications shown and explained, including the extended warranties they qualify you for. Google Verified only if you hold it. Email consent on forms. Storm pages that follow Florida and Texas deductible rules.

  6. #1Maps factor: your Business Profile category

    Google and ChatGPT can't tell what you actually do

    See why, and the fix ↓    The fixPages Google and AI assistants can quoteGrowth and up
    The leak

    Your primary Business Profile category is the top Maps ranking factor, and a page for each service is the top local search factor. 45% of consumers now ask AI tools. One Services page gives them nothing to rank or quote.5,3

    The fix

    One page for each service and material, a dated local roof cost guide, shingle versus metal comparisons, plain FAQs and city pages built on your real roofs. On Growth, 2 new pages a month.

  7. $10,000Florida fine per violation

    Your storm page could be breaking state law

    See why, and the fix ↓    The fixCredentials explained, storm pages worded legallyAll plans
    The leak

    After every storm, homeowners are warned about door knockers. If your storm page promises a free roof or covers the deductible, you sound like them. Florida fines up to $10,000 per violation. In Texas, waiving a deductible is a crime.10,8,9

    The fix

    46% pick between final roofers on certifications, so explaining yours wins you the close ones.

Every week you wait, these jobs go to someone else.

Talk with us about fixing it. No pressure, just the numbers for your business.

Schedule a call

How your customers buy

Three kinds of roofing customers. Your site has to win all three.

A leak, a hail storm and an aging roof send very different people to your site. Build for one and you lose the other two.

The leak call

Water in the ceiling or shingles in the yard. Stressed, on a phone, ready to call now.1

What they need, and where you lose them
What they need

A call button at the very top, proof you fix leaks in their town, your rating and license, and an answer even if nobody picks up.

Where you lose them

Your number is buried under a form, your hours are missing, and a missed call never gets a call back.

How your new site wins them

Call button on the first screen · Fresh reviews · Credentials explained · Missed calls answered and booked

The planned replacement

An aging roof, repeated small leaks or a house going on the market. A big spend, so they compare.1

What they need, and where you lose them
What they need

A price range for their roof, materials compared side by side, certifications and warranties explained, recent reviews and an easy way to book the inspection.

Where you lose them

You show no price, a logo strip instead of an explanation, and your callback takes days while other roofers are already talking to them.

How your new site wins them

A price range from your own prices · Fresh reviews · Credentials explained · Easy booking

The storm claim

After hail or high wind, unsure what insurance covers and wary of the crews knocking on doors.10

What they need, and where you lose them
What they need

A call button and inspection booking, your local address and license, and a plain explanation of the claim, including that the deductible is theirs to pay.

Where you lose them

If your storm page promises a free roof or hints at the deductible, you sound like the door knockers and can break Florida and Texas law.

How your new site wins them

Call button on the first screen · Credentials explained · Easy booking

The math

One extra roof covers your whole first year

On Growth you pay $9,000 the first year and $6,000 a year after. A full asphalt tear-off averages $31,871. At a 30% gross margin, one extra roof covers your first year. And it keeps building: more reviews, more pages on Google, every missed call answered.13,15

$31,87113
Asphalt tear-off, national average

At 30%, that is $9,561 in profit. One roof covers your whole Growth first year.

$36,41714
Asphalt tear-off in Los Angeles

One Los Angeles roof brings in more than six times what each later Growth year costs.

About $10,0004
Smaller roof, consumer guide average

Smaller roofs bring in less. At a 30% margin, two pay for each later Growth year.

Run your own numbers

Run your own numbers

Plan

$0 extra gross profit a year

0 extra jobs cover your first year ($0)

Extra profit is 0x what you pay the first year, and 0x what you pay every year after

Starting values are examples, not a forecast. Change them to match your business.

Plans

Pick the plan that fits your business.

Every plan is built for roofers and kept running every month. Setup is due when work starts. Monthly care begins when your site launches. Not sure? Schedule a call and we will tell you straight.

Launch

A website that gets the call and shows your price.

$300/month

$2,000 to start · first year $5,600, then $3,600

What's included
  • Custom website, up to 10 pagesTap-to-call first screen, your reviews and license up top, and a lead form
  • Price estimator, 6 priced optionsCustom built on your own prices, so homeowners see a range before they call
  • Google Business Profile setup or fixMost contractors already have one. We audit it and fix what costs you calls
  • Hosting and careHosting, security, backups, monitoring and a monthly report
  • 30 minutes of edits a monthChanges to prices, photos and copy
Ask about Launch
Recommended

Growth

Everything that turns visitors into booked jobs, on autopilot.

$500/month

$3,000 to start · first year $9,000, then $6,000

What's included
  • Everything in Launch, plus:
  • Before-and-after visualizerHomeowners see new materials and colors on a photo of their own home
  • Automatic review follow-upAn email after every job, plus one reminder two weeks later, so reviews keep coming
  • AI phone agentAnswers the calls you miss, day or night, and books estimates on your calendar
  • Instant email replyEvery web lead gets an email reply within a minute
  • Lead scoringHot leads alert you right away
  • Pages built for Google and AI answersService pages, city pages, a cost guide and FAQs
  • Directory listings kept consistentSame details on Google, Bing, Apple Maps, Yelp, BBB, Facebook and Nextdoor
  • Monthly search and AI visibility reviewHow you show up on Google, Maps and AI, improved monthly
  • Quarterly price checkYour estimator prices kept accurate
  • Up to 30 pagesRoom for every service and city you work in
  • Price estimator, 12 priced optionsPrice more of your services online
  • 2 new pages every monthMore searches you show up for, every month
Schedule a Growth call

Market Leader

Every lead followed up until they book, and a plan reviewed with you every quarter.

$900/month

$5,000 to start · first year $15,800, then $10,800

What's included
  • Everything in Growth, plus:
  • Automated lead follow-upEmails every lead until they book or ask you to stop
  • Quarterly strategy call with our teamYour leads, pages and reviews, and what to do next
  • Up to 60 pagesRoom for every service and city you work in
  • Price estimator, 24 priced optionsPrice more of your services online
  • 4 new pages every monthMore searches you show up for, every month
  • 60 minutes of edits a monthChanges to prices, photos and copy
Ask about Market Leader
See the full plan comparison

Compare every plan

Tap any row to see what it is, why it matters and how it works.

Compare every plan, with an explanation under each row
What you getLaunch$300/moGrowth$500/moMarket Leader$900/mo
103060

What you getA fast, mobile-first website built for your trade: tap to call at the top, your rating, review count, license number and warranty under the headline, a page for each service, your real project photos and a short lead form.

Why it mattersHomeowners usually check your reviews and then your website before they call. If your phone number is buried or your license and reviews are hard to find, they call the next company.

How it worksYou send your logo, photos, license numbers, services, service area and hours. We write the copy and build the site, and you review it in two rounds before launch.

What you getThe number of pages we write and build before launch: home, one page per service, city pages, cost guide, reviews, about and contact.

Why it mattersEvery service and town you work in deserves its own page, because that is what homeowners search for.

How it worksWe plan the page list with you during onboarding and fill it from your real services and jobs.

24

What you getNew service or city pages added to your site every month: 2 on Growth, 4 on Market Leader.

Why it mattersEach new page is another search you can show up for, and it keeps working for as long as it stays live.

How it worksEach month we choose the next pages from what your customers search for and the jobs you want more of, write them from your real projects, and check facts with you before publishing.

61224

What you getA price tool on your site that gives homeowners a dated price range for your main jobs, built only on prices you approve. It shows what raises or lowers the price, and it is clearly a range, never a quote.

Why it mattersHomeowners want a number before they call, and most contractors hide it. A range brings you buyers who already know the ballpark and filters out people the job was never right for.

How it worksIn a price session we set your rates, your minimum job and what moves the price, then test real examples together until you would stand behind every range. Homeowners see the range first and share their details to save it, email it or book.

What you getEach priced option is one service, material or size your estimator can price, such as architectural shingles, composite decking or a 2 car garage floor.

Why it mattersMore options mean more homeowners find a range for their exact job instead of calling to ask.

How it worksWe set your options in the price session, and you can swap them for different ones later.

What you getMost contractors already have a Business Profile. We audit yours, or set one up if you don't, fix what keeps you out of nearby searches, and send you a before and after list of every change and why we made it.

Why it mattersYour profile is often the first thing a homeowner sees on Google and Maps. A wrong primary category, missing services, wrong hours, an outdated service area or old photos quietly send those searches to other companies.

How it worksYou add us as a manager, so you keep ownership. We check categories, services, service area, hours, attributes such as online estimates, description, photos, phone and website links, fix what is wrong, and never touch your reviews.

What you getSecure hosting, updates, backups and uptime monitoring for your site and tools, plus a short monthly report of what we did.

Why it mattersA site that is down, slow or hacked loses the calls you worked to get. Care keeps everything running without you thinking about it.

How it worksWe host and monitor the site, restore from backup if anything breaks, and fix anything we built wrong without using your monthly edit time.

What you getHomeowners upload a photo of their own home or yard, pick a material, color or style you sell, and see a before and after preview labeled as an AI preview. For trades where looks do not drive the choice, it is a side by side good, better, best comparison instead.

Why it mattersPeople buy what they can picture. When a homeowner sees the new roof, deck or floor on their own house, deciding gets easier, and the style they chose arrives with the lead so your visit starts further along.

How it worksWe load the products and colors you actually sell. Homeowners can try it without giving contact details; saving or sending a design asks for them. Previews run on your own image account with a spending limit you set.

What you getAfter every finished job your customer automatically gets a friendly email with a direct link to your Google review form. If they haven't left a review two weeks later, one reminder goes out, and that is the last one.

Why it mattersHomeowners filter contractors by star rating, review count and how recent the reviews are. Plenty of happy customers will write a review when asked, but on a busy week nobody remembers to ask.

How it worksWhen a job is marked finished in your job software, or with a simple link we give you, the request goes out. Every customer gets the same message, with no rewards and no screening out unhappy customers, as federal rules require.

What you getEvery web form and price range request gets an email from your business within a minute confirming when you will be in touch, and you get an alert with their details. Callers who cannot reach you are covered by the AI phone agent.

Why it mattersHomeowners send the same request to several companies, and the odds of reaching a lead drop quickly after the first few minutes. A fast, specific reply holds them until you call.

How it worksWe connect your forms and price range tool to your email. Every request gets an automatic reply with the time you will be in touch, and every email lets people unsubscribe.

What you getEvery lead is scored on urgency, job size, timeline, location and photos, then sorted into hot, warm and later. Hot leads alert you right away.

Why it mattersYour time is limited. Calling the active leak or the ready to book project first wins more jobs than working leads in the order they arrived.

How it worksWe set rules for your trade, such as an active leak or a home sale closing date, that alert you immediately. After your first closed jobs we tune the scoring to match the jobs you actually win.

What you getA page for each service you sell, city pages built on your real jobs, a dated cost guide, comparisons and plain FAQs, written so Google and AI assistants can find and quote them.

Why it mattersA dedicated page for each service is one of the strongest local search signals, and more homeowners now ask AI assistants for recommendations. If your services share one page, those searches go to someone else.

How it worksWe interview you about your services, prices and service area, write the pages from your real work, and add the structured data search engines read.

What you getYour name, address, phone, hours and services kept identical on Google, Bing, Apple Maps, Yelp, BBB, Facebook, Nextdoor and the manufacturer locators you qualify for.

Why it mattersGoogle, map apps and AI assistants cross check these listings. Conflicting phone numbers or old addresses make you look less established and less likely to be recommended.

How it worksWe claim or update each listing from one approved set of business facts, and update them all together whenever something changes.

What you getEvery month we check how you show up on Google, Maps and AI assistants, make improvements, and report what changed.

Why it mattersSearch results, Google's rules and AI answers change all the time. A monthly check catches problems before they cost you calls.

How it worksWe review your search and profile data, run the searches your customers use, including AI assistants, and fix what we find within your plan.

What you getEvery quarter we confirm your estimator prices with you so the ranges stay accurate.

Why it mattersMaterial and labor costs move. An old range either scares buyers off or sets expectations you can't meet.

How it worksA short call or form each quarter. You approve any change, and the updated ranges go live with a new date.

What you getWhen you, your office or your family can't pick up, an AI phone agent answers, day or night. It says it is an AI assistant, answers common questions from facts you approve, books estimate appointments on your calendar, sends urgent calls to you and sends you a summary of every call.

Why it mattersOnly about half of calls to home service businesses reach a person, and a caller who can't get through usually calls someone else. An email reply helps, but a homeowner with a problem wants to talk and book now. The agent picks up while you are on a job, driving or closed.

How it worksYour number stays the same and still rings your phone first. You approve a fact sheet: services, service area, hours, price ranges and what counts as urgent. We connect your calendar, set the agent to answer only when you don't, test it with sample calls and cap monthly voice minutes, which bill to your own account.

What you getEvery call, form and price range request lands in one pipeline. Leads who haven't booked get scheduled emails until they book, reply or ask you to stop.

Why it mattersHomeowners often collect several quotes and take weeks to decide. Steady, polite follow-up keeps you in front of them when they are ready.

How it worksWe write a follow-up sequence for your trade and set quiet hours. It stops the moment a lead books, replies or opts out, and you can take over any conversation from your inbox.

What you getA quarterly call with our team to review your leads, pages, reviews and results, and decide what to focus on next quarter.

Why it mattersNumbers only help when someone turns them into decisions. The call keeps the work pointed at the jobs you want more of.

How it worksWe send a short summary before the call. You bring what has changed in your business: new services, crews, areas or goals.

30 min30 min60 min

What you getTime each month for changes you ask for: new photos, price updates, copy tweaks, new team members or offers.

Why it mattersYour business changes, so your site should keep up without a new project every time.

How it worksSend changes by email. Fixing anything we built wrong never uses this time. Unused minutes do not roll over.

Monthly billing starts when your site launches. AI image, map and AI voice usage bill directly to accounts in your name, with spending limits you choose. Keep the software you already use: leads go to your phone, inbox or CRM.

Ridgeline Roof Co. demo project photo

Try it yourself

Open Ridgeline Roof Co., the working roofing demo.

Price a job, try the tools and see the first screen your customers would get. Ridgeline Roof Co. is a fictional company built to show the system.

Open the roofing demo ↗

Straight answers

Questions roofers ask us.

Something else on your mind? Email hello@dept5.com or bring it to the call.

Won't showing prices help my competitors or scare people off?

Not in roofing. A range tells competitors less than a quote they could already request. 65% of homeowners are more likely to call a roofer that shows pricing, and only 1% said prices would put them off. Your range runs on your approved prices, and your written price still comes after the inspection.1,2

Most of my work comes from referrals. Do I really need this?

Referrals start most roof searches, but they still look you up, and 66% still get three quotes. Your reviews, credentials and site decide whether that referral signs with you or with the roofer who looked better online.1

I already use a roofing CRM. Do I have to switch?

No. Keep the software you use. Leads go to your phone, inbox or CRM with the address, what they need and their timing, so your crew and office keep working the way they do now.

Which plan should I pick?

Launch is up to 10 pages with your price estimator. Growth adds the visualizer, review follow-up, the AI phone agent, instant replies, lead scoring, 30 pages and 2 new pages a month. Market Leader adds automated lead follow-up, a quarterly strategy call, 60 pages and 4 new pages a month. Not sure? Book a call and we'll tell you straight.

What happens after the first year?

You only pay the monthly fee, $6,000 a year on Growth. Everything keeps running: the site, price range, review requests, the AI phone agent, instant replies, lead scoring, listings and the monthly review. At a 30% margin, one average $31,871 replacement covers that year.13

Can I just ask my happiest customers for reviews?

No, and you don't need to. Federal rules bar rewarding good reviews or filtering out unhappy customers. We send the same email to every customer after every job, with one reminder two weeks later if no review comes in. Steady, honest, recent reviews beat a perfect score from a few.3

Can the price range handle storm and insurance jobs?

No, and it shouldn't try. On a claim, the insurer's scope sets the number, and a leak needs eyes on the roof. Those visitors go straight to booking your inspection. The range is for planned replacements.

I work storms in Florida or Texas. What about the rules?

Florida requires roof claim ads to say the homeowner pays the deductible, bars deductible waivers and fines up to $10,000 per violation. Texas makes paying or waiving a deductible a misdemeanor. We write your storm pages with those rules in mind and never promise a free roof. Have your attorney review them too.8,9

Win the roofs you're already quoting.

Schedule a call with us. We walk you through the roofing demo, run the numbers on your jobs and tell you plainly whether it fits.

Schedule a call

Sources

Show the 14 sources behind this page
  1. Roofing Contractor, The Homeowner's Roofing Journey in 2026 (homeowner survey, fieldwork summer 2025)
  2. Roofing Contractor, 2025 Homeowner Roofing Survey: Tracking the Journey (fieldwork fall 2024)
  3. BrightLocal, Local Consumer Review Survey 2026
  4. Fixr, How Much Does a Roof Replacement Cost in 2026? (02/04/2026)
  5. Whitespark, Local Search Ranking Factors 2026
  6. Google Local Services Help, Getting started with Local Services Ads
  7. Florida Statutes, section 489.147
  8. Texas Business and Commerce Code, section 27.02
  9. Kansas Attorney General, consumer alert on storm damage contractors
  10. Dept5 review of 10 leading roofing company websites, September 2026
  11. Cost vs Value Report 2025, national averages (asphalt job is a 30-square tear-off to bare sheathing)
  12. Cost vs Value Report 2025, Los Angeles
  13. Profitability Partners, roofing profit margin benchmarks from contractor P&Ls (consultancy data)
  14. Accrisoft, Google removes Business Profile Q&A (01/28/2026)

Site review counts come from Dept5's review of roofing company websites in September 2026, read as published text. Price ranges are national figures and vary by market.