CLIENT:
PARAMOUNT PLUS

AGENCY:
NEOPANGEA

DEPARTMENT 5 LLC:
HTML5 DEVELOPMENT, MOTION DESIGN

The journey of Department 5 LLC, NEO PANGEA and Paramount Plus has been marked by an impressive growth trajectory. From the start of 2021 to Q1 2023, the number of Paramount Plus subscribers worldwide has seen a dramatic increase. In June 2021, the streaming service counted around 21.4 million subscribers, a number that almost tripled to reach 60 million by the end of March 2023. This exponential growth has been largely driven by original content like “1923,” “Tulsa King,” and “Star Trek: Picard,” as well as franchises like “Top Gun: Maverick” and a range of sports content. Alongside this, the platform’s free ad-supported streaming service, Pluto TV, grew its monthly active users from 64 million in Q4 2021 to 80 million in Q1 2023.

In terms of revenue, Paramount Plus saw an 81% year-over-year growth from 2021 to 2022, generating $1.4 billion in the fourth quarter of 2022. Their advertising revenue also saw a significant boost, doubling in the second quarter of 2021 to reach $502 million. By Q1 2023, the revenue for Paramount Plus had increased by 65% year over year. This growth in both viewership and revenue underscores the successful collaboration between Department 5 and Neo Pangea.

Paramount Plus’s growth from 2021 to mid-2023, including subscriber numbers, viewership, and revenue:

Subscriber Growth:

  • 2021: Started with around 21.4 million subscribers.
  • Q4 2022: Reached 56.1 million subscribers!
  • Q1 2023: Reached 60 million subscribers!

Viewership:

Total global viewing hours across Paramount+ and Pluto TV increased over 50% Year-Over-Year and Over 20% Sequentially by Q1 2023.

Revenue:

  • Q2 2021: Advertising revenue doubled totaling $502 million1.
  • Q4 2021: Streaming services generated $1.4 billion in revenue1.
  • Q1 2023: Paramount+ revenue increased 65% year-over-year2. Total Direct-to-Consumer (DTC)
    Revenue Grew 39% Year-Over-Year to an Annual Run Rate of More Than $6B. DTC Advertising
    Revenue Grew 15% Year-Over-Year.

Our partnership with Neo Pangea has resulted in a staggering 24 campaigns that spanned a vast range of genres and networks, including Showtime, Paramount Plus, and FX. We were part of creating campaigns for shows like Archer, Grease, Kingstown, Picard, Rabbit Hole, WACO, Yellow Jackets, and a broad array of Paramount Plus’s sports, news, and comedy shows. Each campaign posed its unique set of challenges, but Department 5 thrived in leveraging its creative prowess to devise ingenious solutions.

OVERCOMING CREATIVE CHALLENGES

Working with Paramount Plus has presented us with an intricate labyrinth of creative challenges. Whether it was capturing the mystique of science fiction in Star Trek: Strange New Worlds or recreating the nostalgic charm of Grease, Department 5’s relentless pursuit of creative excellence, in partnership with Neo Pangea, enabled us to create campaigns that were both cohesive and authentically representative of each property.

As we forge ahead, our commitment remains steadfast to cultivate a dynamic collaboration with Neo Pangea. We stand ready to continuously evolve our creative strategies and contribute to the magnificent tapestry of entertainment that Paramount Plus offers to the world.

We would like to express our deep gratitude to Neo Pangea for their unmatched creativity, vision, and collaboration. Together, we continue to boldly go where no campaign has gone before.