See the example
Lawn price or project start, right up top
All plansMowing customers get a price in one tap and project buyers see your work, so fewer jobs slip to the next company.
For landscaping company owners
Your crews are busy mowing. Your website is giving jobs away.
Homeowners check your reviews, look for a price and expect a fast reply. Hide your prices and let your calls hit voicemail, and those mowing accounts and backyard jobs go elsewhere.
You're throwing money away if you're
- Hiding your prices.
77% of homeowners say hidden costs frustrate them. Hide yours and they keep shopping.4
- Letting your calls hit voicemail.
56% of customers expect a reply within an hour. Spring won't wait.3
- Letting your reviews go quiet all winter.
74% of consumers only consider reviews from the last three months. Quiet winters cost you spring jobs.1
~$17,000walks out the door with every average xeriscape job you lose. One a month: about $204,000 a year.15
Talk to the Department 5 team
Book a 10-minute call.
Pick a time that works for you. No pressure, just the numbers for your business.
Schedule a callPrefer email? hello@dept5.com
On the call, we will
- Walk you through the working landscaping demo
- Run the numbers on your jobs
- Tell you plainly whether it fits your business
3 plans from $300 a month · $2,000 to start
What you get
This is what your next customer sees, and what happens next.
Shown on Alder & Arc Outdoor Living, our fictional landscaping demo. Reviews and the lead are samples.
See the example
Price ranges before anyone has to call you
All plans93% of homeowners say instant estimates influence who they hire, and people who reach out after your range already know your prices.
See the example
See the new yard on their own photo
Growth and upDesign buyers choose with their eyes. The new yard on their own photo gives you a no-pressure shot at the bigger job.
See the example
Calls picked up while your crew works
Growth and upSpring rush and after-hours shoppers book an estimate with you instead of calling the next landscaper.
See the example
Fresh Google reviews after every job, all season
Growth and upHomeowners skip anyone under 4 stars, under 20 reviews or with nothing recent. Steady reviews keep you on the shortlist.
See the example
A page for every service, sod to drains
Growth and upEvery page keeps pulling in searches as long as it stays live, and you add more every month.
The problems
Your landscaping website is leaking jobs.
Six leaks we see on landscaping and lawn care websites. Two or more and the mowing accounts and backyard jobs you worked for go to someone else.
77%say hidden costs frustrate them
You hide the price, so they keep shopping
See why, and the fix ↓The fixPrice ranges before anyone has to call youAll plansThe leak77% of homeowners say hidden costs frustrate them, and 93% say instant estimates influence who they hire. Only 3 of the 21 landscaping sites we reviewed showed any price, design fee or minimum. Make them call you to learn anything, and they call the company that told them.4,2
The fixLawn customers enter an address, pick services and how often. Project buyers pick sod, turf, irrigation, lighting or drainage, then size, slope and finish. They see a price range on your approved prices, your minimum and design fee policy.
56%expect a reply within an hour
You call back after work. They hired someone by lunch.
See why, and the fix ↓The fixCalls picked up while your crew worksGrowth and upThe leak56% of customers expect a reply within an hour, and half of those expect it right away. None of the 21 sites we reviewed promised a reply time. In spring, every call you miss from the mower can be a yard someone else mows all season.3,2
The fixIf nobody picks up, an AI phone agent answers. It says it is an AI assistant, answers common questions from facts you approve, books estimate visits on your calendar, sends flooding and urgent calls to you and sends you a summary.
74%only look at the last three months
Your reviews stopped last fall. Spring shoppers can tell.
See why, and the fix ↓The fixFresh Google reviews after every job, all seasonGrowth and upThe leak97% of consumers read reviews, 68% won't use a business under 4 stars, 47% skip anyone under 20 reviews, and 74% only look at the last three months. Go quiet over the off season and your profile looks dead by spring.1
The fixWhen a job is marked done, your customer gets an email with a direct link to your Google review form. No review after two weeks? One polite reminder, then it stops. Same ask for every customer, no rewards and no filtering.
45%use AI tools for recommendations
Google and ChatGPT can't tell what you actually install
See why, and the fix ↓The fixYour Business Profile fixed or set up rightAll plansThe leakHomeowners search artificial turf, sprinkler repair or French drain. One services page can't rank for all of them. 45% of consumers now use AI tools for recommendations. If your services, prices and license live only in photos, the AI answer names someone else.1
The fixWe audit your Business Profile and fix what costs you calls: Landscaper or Lawn care service as your primary category, services, hours, service area, photos and links. Then your name and phone match on Bing, Apple Maps, BBB and Nextdoor.
~20%expected labor cost rise through 2029
Your form asks nothing, so tire kickers get visits
See why, and the fix ↓The fixFlooded yards and full redesigns jump the lineGrowth and upThe leakIf your form skips budget and timeline, a full backyard redesign waits behind a one-time cleanup, and your estimator drives out to consults that were never a fit. With labor costs expected to rise about 20% through 2029, every wasted drive costs you more.2,10
The fixEvery lead is scored on urgency, job size, timeline, location and photos. Flooding, irrigation leaks, storm cleanup and HOA or rebate deadlines alert you right away. A full redesign in your core area outranks a one-time cleanup across town.
73%chose low-maintenance plants in 2026
No turf or water-wise pages? Those buyers skip you.
See why, and the fix ↓The fixA page for every service, sod to drainsGrowth and upThe leakIn a 2026 homeowner study, 73% chose low-maintenance plants, 49% chose drought-resistant plants and synthetic turf rose to 19%. No turf, xeriscape or water-wise pages and that demand goes elsewhere. One water agency voids the rebate if grass comes out before approval, so your pages need to say so.5,6
The fixOne page for each service, from sod and turf to irrigation, lighting and drainage. A dated cost guide, turf versus grass comparisons, FAQs on design fees and rebates, and city pages built on your real yards. On Growth, 2 new pages a month.
Every week you wait, these jobs go to someone else.
Talk with us about fixing it. No pressure, just the numbers for your business.
How your customers buy
Three kinds of landscaping customers. Your site has to win all three.
A lawn care customer wants a price and a start date. A project buyer wants proof, a price range and a plan. Build for one and you lose the other two.
The lawn care signup
A busy homeowner who wants weekends back and a crew that shows up every week.1,16
What they need, and where you lose them
What they need
A price from their address, what each visit includes, billing and cancellation terms, recent reviews and a quick way to start.
Where you lose them
You show a free estimate button with no price, then your phone goes to voicemail in the spring rush. They sign with whoever answered.
How your new site wins them
A price range from your own prices · Fresh reviews · Easy booking
The backyard project
Often a couple planning a real change, deciding together and comparing firms before they commit.5
What they need, and where you lose them
What they need
Local before and after photos, a believable range, your project minimum, whether the design fee counts toward the install, the steps and timeline, and an easy consult request.
Where you lose them
Your galleries are beautiful, but you show no prices and your form sets no reply time. They can't tell if they can afford you, so they call someone who told them.
How your new site wins them
A price range from your own prices · Previews on their own photo · Easy booking
The one-job install or fix
Already knows the job: artificial turf, new irrigation, landscape lighting or a drain for a soggy yard.6
What they need, and where you lose them
What they need
A page for that exact service, a ballpark range, rebate and pre-approval notes, tap to call, and a fast reply when water is pooling.
Where you lose them
You have one general services page, no ranges, no rebate details and a form that goes quiet. Skip the pre-approval note and their rebate can be voided.
How your new site wins them
Call button on the first screen · A price range from your own prices · Permit and HOA answers · Missed calls answered and booked
The math
Two xeriscape jobs or five turf installs cover your first year
On Growth you pay $9,000 the first year and $6,000 a year after. A xeriscape conversion averages about $17,000, and turf on 500 sq ft runs $7,400 to $9,350. At a 30% margin, two conversions or five turf installs cover your first year. And it keeps building: more reviews, more pages showing up on Google.15,14
About $17,00015
Xeriscape conversion, national average
At 30%, that is about $5,100 in profit. Two cover your whole Growth first year.
$7,400 to $9,35014
Artificial turf, about 500 sq ft
One install brings in more than each later Growth year costs. At a 30% margin, five pay for your first year.
$1,152 to $3,060 a year13
Weekly mowing account
Ten new accounts bring in $11,520 to $30,600 a year, more than your Growth first year costs, and again every season they stay.
Run your own numbers
Plans
Pick the plan that fits your business.
Every plan is built for landscapers and kept running every month. Setup is due when work starts. Monthly care begins when your site launches. Not sure? Schedule a call and we will tell you straight.
Launch
A website that gets the call and shows your price.
$300/month
$2,000 to start · first year $5,600, then $3,600
What's included
- Custom website, up to 10 pagesTap-to-call first screen, your reviews and license up top, and a lead form
- Price estimator, 6 priced optionsCustom built on your own prices, so homeowners see a range before they call
- Google Business Profile setup or fixMost contractors already have one. We audit it and fix what costs you calls
- Hosting and careHosting, security, backups, monitoring and a monthly report
- 30 minutes of edits a monthChanges to prices, photos and copy
Growth
Everything that turns visitors into booked jobs, on autopilot.
$500/month
$3,000 to start · first year $9,000, then $6,000
What's included
- Everything in Launch, plus:
- Before-and-after visualizerHomeowners see new materials and colors on a photo of their own home
- Automatic review follow-upAn email after every job, plus one reminder two weeks later, so reviews keep coming
- AI phone agentAnswers the calls you miss, day or night, and books estimates on your calendar
- Instant email replyEvery web lead gets an email reply within a minute
- Lead scoringHot leads alert you right away
- Pages built for Google and AI answersService pages, city pages, a cost guide and FAQs
- Directory listings kept consistentSame details on Google, Bing, Apple Maps, Yelp, BBB, Facebook and Nextdoor
- Monthly search and AI visibility reviewHow you show up on Google, Maps and AI, improved monthly
- Quarterly price checkYour estimator prices kept accurate
- Up to 30 pagesRoom for every service and city you work in
- Price estimator, 12 priced optionsPrice more of your services online
- 2 new pages every monthMore searches you show up for, every month
Market Leader
Every lead followed up until they book, and a plan reviewed with you every quarter.
$900/month
$5,000 to start · first year $15,800, then $10,800
What's included
- Everything in Growth, plus:
- Automated lead follow-upEmails every lead until they book or ask you to stop
- Quarterly strategy call with our teamYour leads, pages and reviews, and what to do next
- Up to 60 pagesRoom for every service and city you work in
- Price estimator, 24 priced optionsPrice more of your services online
- 4 new pages every monthMore searches you show up for, every month
- 60 minutes of edits a monthChanges to prices, photos and copy
See the full plan comparison
Compare every plan
Tap any row to see what it is, why it matters and how it works.
| What you get | Launch$300/mo | Growth$500/mo | Market Leader$900/mo |
|---|---|---|---|
| 10 | 30 | 60 | |
What you getA fast, mobile-first website built for your trade: tap to call at the top, your rating, review count, license number and warranty under the headline, a page for each service, your real project photos and a short lead form. Why it mattersHomeowners usually check your reviews and then your website before they call. If your phone number is buried or your license and reviews are hard to find, they call the next company. How it worksYou send your logo, photos, license numbers, services, service area and hours. We write the copy and build the site, and you review it in two rounds before launch. What you getThe number of pages we write and build before launch: home, one page per service, city pages, cost guide, reviews, about and contact. Why it mattersEvery service and town you work in deserves its own page, because that is what homeowners search for. How it worksWe plan the page list with you during onboarding and fill it from your real services and jobs. | |||
| 2 | 4 | ||
What you getNew service or city pages added to your site every month: 2 on Growth, 4 on Market Leader. Why it mattersEach new page is another search you can show up for, and it keeps working for as long as it stays live. How it worksEach month we choose the next pages from what your customers search for and the jobs you want more of, write them from your real projects, and check facts with you before publishing. | |||
| 6 | 12 | 24 | |
What you getA price tool on your site that gives homeowners a dated price range for your main jobs, built only on prices you approve. It shows what raises or lowers the price, and it is clearly a range, never a quote. Why it mattersHomeowners want a number before they call, and most contractors hide it. A range brings you buyers who already know the ballpark and filters out people the job was never right for. How it worksIn a price session we set your rates, your minimum job and what moves the price, then test real examples together until you would stand behind every range. Homeowners see the range first and share their details to save it, email it or book. What you getEach priced option is one service, material or size your estimator can price, such as architectural shingles, composite decking or a 2 car garage floor. Why it mattersMore options mean more homeowners find a range for their exact job instead of calling to ask. How it worksWe set your options in the price session, and you can swap them for different ones later. | |||
What you getMost contractors already have a Business Profile. We audit yours, or set one up if you don't, fix what keeps you out of nearby searches, and send you a before and after list of every change and why we made it. Why it mattersYour profile is often the first thing a homeowner sees on Google and Maps. A wrong primary category, missing services, wrong hours, an outdated service area or old photos quietly send those searches to other companies. How it worksYou add us as a manager, so you keep ownership. We check categories, services, service area, hours, attributes such as online estimates, description, photos, phone and website links, fix what is wrong, and never touch your reviews. | |||
What you getSecure hosting, updates, backups and uptime monitoring for your site and tools, plus a short monthly report of what we did. Why it mattersA site that is down, slow or hacked loses the calls you worked to get. Care keeps everything running without you thinking about it. How it worksWe host and monitor the site, restore from backup if anything breaks, and fix anything we built wrong without using your monthly edit time. | |||
What you getHomeowners upload a photo of their own home or yard, pick a material, color or style you sell, and see a before and after preview labeled as an AI preview. For trades where looks do not drive the choice, it is a side by side good, better, best comparison instead. Why it mattersPeople buy what they can picture. When a homeowner sees the new roof, deck or floor on their own house, deciding gets easier, and the style they chose arrives with the lead so your visit starts further along. How it worksWe load the products and colors you actually sell. Homeowners can try it without giving contact details; saving or sending a design asks for them. Previews run on your own image account with a spending limit you set. | |||
What you getAfter every finished job your customer automatically gets a friendly email with a direct link to your Google review form. If they haven't left a review two weeks later, one reminder goes out, and that is the last one. Why it mattersHomeowners filter contractors by star rating, review count and how recent the reviews are. Plenty of happy customers will write a review when asked, but on a busy week nobody remembers to ask. How it worksWhen a job is marked finished in your job software, or with a simple link we give you, the request goes out. Every customer gets the same message, with no rewards and no screening out unhappy customers, as federal rules require. | |||
What you getEvery web form and price range request gets an email from your business within a minute confirming when you will be in touch, and you get an alert with their details. Callers who cannot reach you are covered by the AI phone agent. Why it mattersHomeowners send the same request to several companies, and the odds of reaching a lead drop quickly after the first few minutes. A fast, specific reply holds them until you call. How it worksWe connect your forms and price range tool to your email. Every request gets an automatic reply with the time you will be in touch, and every email lets people unsubscribe. | |||
What you getEvery lead is scored on urgency, job size, timeline, location and photos, then sorted into hot, warm and later. Hot leads alert you right away. Why it mattersYour time is limited. Calling the active leak or the ready to book project first wins more jobs than working leads in the order they arrived. How it worksWe set rules for your trade, such as an active leak or a home sale closing date, that alert you immediately. After your first closed jobs we tune the scoring to match the jobs you actually win. | |||
What you getA page for each service you sell, city pages built on your real jobs, a dated cost guide, comparisons and plain FAQs, written so Google and AI assistants can find and quote them. Why it mattersA dedicated page for each service is one of the strongest local search signals, and more homeowners now ask AI assistants for recommendations. If your services share one page, those searches go to someone else. How it worksWe interview you about your services, prices and service area, write the pages from your real work, and add the structured data search engines read. | |||
What you getYour name, address, phone, hours and services kept identical on Google, Bing, Apple Maps, Yelp, BBB, Facebook, Nextdoor and the manufacturer locators you qualify for. Why it mattersGoogle, map apps and AI assistants cross check these listings. Conflicting phone numbers or old addresses make you look less established and less likely to be recommended. How it worksWe claim or update each listing from one approved set of business facts, and update them all together whenever something changes. | |||
What you getEvery month we check how you show up on Google, Maps and AI assistants, make improvements, and report what changed. Why it mattersSearch results, Google's rules and AI answers change all the time. A monthly check catches problems before they cost you calls. How it worksWe review your search and profile data, run the searches your customers use, including AI assistants, and fix what we find within your plan. | |||
What you getEvery quarter we confirm your estimator prices with you so the ranges stay accurate. Why it mattersMaterial and labor costs move. An old range either scares buyers off or sets expectations you can't meet. How it worksA short call or form each quarter. You approve any change, and the updated ranges go live with a new date. | |||
What you getWhen you, your office or your family can't pick up, an AI phone agent answers, day or night. It says it is an AI assistant, answers common questions from facts you approve, books estimate appointments on your calendar, sends urgent calls to you and sends you a summary of every call. Why it mattersOnly about half of calls to home service businesses reach a person, and a caller who can't get through usually calls someone else. An email reply helps, but a homeowner with a problem wants to talk and book now. The agent picks up while you are on a job, driving or closed. How it worksYour number stays the same and still rings your phone first. You approve a fact sheet: services, service area, hours, price ranges and what counts as urgent. We connect your calendar, set the agent to answer only when you don't, test it with sample calls and cap monthly voice minutes, which bill to your own account. | |||
What you getEvery call, form and price range request lands in one pipeline. Leads who haven't booked get scheduled emails until they book, reply or ask you to stop. Why it mattersHomeowners often collect several quotes and take weeks to decide. Steady, polite follow-up keeps you in front of them when they are ready. How it worksWe write a follow-up sequence for your trade and set quiet hours. It stops the moment a lead books, replies or opts out, and you can take over any conversation from your inbox. | |||
What you getA quarterly call with our team to review your leads, pages, reviews and results, and decide what to focus on next quarter. Why it mattersNumbers only help when someone turns them into decisions. The call keeps the work pointed at the jobs you want more of. How it worksWe send a short summary before the call. You bring what has changed in your business: new services, crews, areas or goals. | |||
| 30 min | 30 min | 60 min | |
What you getTime each month for changes you ask for: new photos, price updates, copy tweaks, new team members or offers. Why it mattersYour business changes, so your site should keep up without a new project every time. How it worksSend changes by email. Fixing anything we built wrong never uses this time. Unused minutes do not roll over. | |||
Monthly billing starts when your site launches. AI image, map and AI voice usage bill directly to accounts in your name, with spending limits you choose. Keep the software you already use: leads go to your phone, inbox or CRM.
Try it yourself
Open Alder & Arc Outdoor Living, the working landscaping demo.
Price a job, try the tools and see the first screen your customers would get. Alder & Arc Outdoor Living is a fictional company built to show the system.
Open the landscaping demo ↗Straight answers
Questions landscapers ask us.
Something else on your mind? Email hello@dept5.com or bring it to the call.
Won't showing prices help my competitors or scare people off?
Competitors can already get your price by asking for a quote. The tool shows a range from your own prices, not line items, plus what moves it: yard size, slope, lawn removal and finish level. Hiding prices is the bigger turnoff: 77% of homeowners say hidden costs frustrate them. Your site visit still sets the final price.4
Every yard is different. How can a website price my work?
That is why it shows a range, not a quote. Mowing and cleanups price well from an address, services and frequency. Sod, turf, irrigation, lighting and drainage get a range by size, slope and finish. Full redesigns show a range plus your design fee and project minimum. Your site visit still sets the final price.
Most of my work comes from referrals and Facebook. Why do I need this?
Referrals still check you out. After reading good reviews, 54% of consumers visit the business website. A neighbor's name gets you a look, and your site decides whether they call you or keep looking. And every referred customer gets a review request after the job.1
I already use field service software. Do I have to switch?
No. Keep the software you use. Leads go to your phone, inbox or CRM with the address, service and timing.
Which plan should I pick?
Launch is up to 10 pages with a 6-option price estimator. Growth adds the visualizer, review follow-up, the AI phone agent, instant replies, lead scoring, 30 pages, 12 priced options and 2 new pages a month. Market Leader adds automated lead follow-up, a quarterly strategy call, 60 pages and 4 new pages a month. Not sure? Book a call and we'll tell you straight.
What happens after the first year?
You only pay the monthly fee, $6,000 a year on Growth. Everything keeps running: the site, price ranges, review requests, the AI phone agent, instant replies, lead scoring, listings and the monthly review. At a 30% margin, two average xeriscape conversions or three turf installs cover that year.15,14
Can I just ask my happiest customers for reviews?
No, and you don't need to. Federal rules bar rewarding good reviews or filtering out unhappy customers. We send the same email to every customer after every job, with one reminder two weeks later if no review comes in. Of consumers asked for a review, 65% left one, and 89% expect a reply, so answer the unhappy ones too.1
Should I really publish my design fee and project minimum?
Yes. Design fees are common, charged hourly, flat or as a share of the budget, and homeowners want to know if yours counts toward the install. Showing your fee policy and minimum up front keeps small jobs from filling your consult calendar, and the buyers who still book are serious.17
Win more of the yards you're already quoting.
Schedule a call with us. We walk you through the landscaping demo, run the numbers on your jobs and season, and tell you plainly whether it fits.
Sources
Show the 19 sources behind this page
- BrightLocal, Local Consumer Review Survey 2026
- Dept5 review of 21 landscaping and lawn care websites, September 2026
- Jobber, 2026 Home Service Trends Report (survey of 1,050 home service owners)
- Housecall Pro, Home Service Customer Service Report (vendor survey of 1,040 homeowners, 10/23/2025)
- Houzz, 10 Outdoor Remodeling Trends to Know for 2026 (1,191 homeowners)
- Southern Nevada Water Authority, Water Smart Landscapes rebate
- Google, How to improve your local ranking
- Google, Guidelines for representing your business
- EPA, Certification standards for pesticide applicators
- National Association of Landscape Professionals, Landscape Industry Statistics
- National Association of Landscape Professionals, Certification
- Nextdoor Business, Home and garden
- LawnStarter, Lawn mowing cost (09/09/2026)
- LawnStarter, Artificial grass cost (12/27/2025)
- LawnStarter, Xeriscaping cost (12/27/2025)
- LawnStarter, How to choose a lawn care company (04/10/2026)
- Lawn Love, Landscape design cost (12/27/2025)
- EPA WaterSense, Outdoor water use
- Accrisoft, Google removes Business Profile Q&A (01/28/2026)
Site review counts come from Dept5's review of landscaping company websites in September 2026, read as published text. Price ranges are national figures and vary by market.