See the example
Your call button, rating and warranty up top
All plansRepair callers reach you in one tap. Install shoppers start pricing with you instead of trying the next company.
For fence company owners
Stop handing your installs to the next fence company on the map.
Homeowners look up cost per foot, call two or three fence companies and pick on price, reviews and speed. Miss on one and your install goes to someone else.
You're throwing money away if you're
- Hiding your prices.
93% of homeowners say instant estimates influence who they hire.5
- Letting your calls hit voicemail.
52% of home service calls reach a person. Miss one and they call the next fence company.4
- Letting your reviews go stale.
74% want reviews from the last three months, and 68% skip anyone under 4 stars.1
$5,927walks away with each fence over 250 feet you lose. One a month is $71,124 a year.13
Talk to the Department 5 team
Book a 10-minute call.
Pick a time that works for you. No pressure, just the numbers for your business.
Schedule a callPrefer email? hello@dept5.com
On the call, we will
- Walk you through the working fencing demo
- Run the numbers on your jobs
- Tell you plainly whether it fits your business
3 plans from $300 a month · $2,000 to start
What you get
This is what your next customer sees, and what happens next.
Shown on Linecrest Fence & Gate, our fictional fencing demo. Reviews and the lead are samples.
See the example
A fence price range for their own yard
All plans93% of homeowners say instant estimates influence who they hire, and budgets that never fit drop out before you drive out.
See the example
See the new fence in their own yard
Growth and upOnce they see the style in their own yard, they book your measure instead of collecting another quote.
See the example
Calls you can't take, answered by AI
Growth and upRepair calls and after-hours shoppers book a measure with you instead of calling the next fence company.
See the example
Fresh Google reviews after every fence
Growth and upHomeowners skip anyone under 4 stars, under 20 reviews or with nothing recent. Steady reviews keep you on the list.
See the example
Pages Google and AI assistants can quote
Growth and upA page for each service is the #1 local search factor, and every page keeps working for you while it stays live.
The problems
Your fence website is leaking installs.
Seven leaks we see on fence websites. Two or more and you are paying for leads, then handing the installs to someone else.
77%of homeowners are frustrated by hidden costs
No price? A national cost guide sets it for you
See why, and the fix ↓The fixA fence price range for their own yardAll plansThe leakHomeowners look up cost per foot first. Only 3 of 14 fence sites we reviewed published any prices, so buyers use national guides that disagree: $23 a foot in one, $33 to $54 in another. Your quote looks high before you open your mouth, and 77% are frustrated by hidden costs.16,12,14,5
The fixHomeowners enter an address, draw the fence line on a map or type a length, then pick material, height, gates and removal. They see a price range on your approved prices. Contact is asked only to save, email or book the measure.
52%of home service calls reach a person
Your phone rings while you set posts. Nobody answers.
See why, and the fix ↓The fixCalls you can't take, answered by AIGrowth and upThe leak60% of home service buyers call during the purchase, but only 52% of those calls reach a person. A homeowner whose dog just got out wants an answer now. If you miss the call, they call the next fence company.3,4
The fixIf nobody picks up, an AI phone agent answers. It says it is an AI assistant, answers common questions from facts you approve, books measures on your calendar, sends urgent repair calls straight to you and sends you a summary.
88%of home service replies take over 5 minutes
You answer the web form tomorrow. Someone else measures today.
See why, and the fix ↓The fixFence down, dog out leads jump the lineGrowth and upThe leak88% of home service lead replies take longer than 5 minutes, and the most common reply time is a full day. About 70% of homeowners compare only two or three quotes. Reply late and you may never get to quote.6,7
The fixEvery lead is scored on urgency, job size, timeline, location and photos. A fence down with a dog getting out, an HOA or commercial job, or a run over 300 feet alerts you right away.
74%want reviews from the last three months
Your last review is months old, so you get skipped
See why, and the fix ↓The fixFresh Google reviews after every fenceGrowth and upThe leak68% of consumers only consider businesses rated 4 stars or more, 47% skip anyone with fewer than 20 reviews, and 74% want reviews from the last three months. Fences you built two summers ago do nothing for you today.1
The fixWhen a job is finished, your customer gets an email with a direct link to your Google review form. No review after two weeks? One polite reminder, then it stops. Same ask for every customer, no rewards and no filtering.
41%of homeowners say they have felt deceived
Your "licensed and insured" line sounds like everyone else's
See why, and the fix ↓The fixLicense, warranty and permit answers shown plainlyAll plansThe leakAbout 70% of homeowners worry about unreliable contractors, and 41% say they have felt deceived. Your licensed and insured line with no license number, no warranty in years and no names sounds like the contractors they worry about. Over 70% would pay more for a better reputation.7,5
The fixYour license number, insurance, written warranty in years and AFA membership if you have it, each explained. Permit, HOA, survey and 811 pages that say who does what. Google Verified only if you hold it. Email consent on every form.
#1local search factor: a page per service
Google and AI can't tell which fences you build
See why, and the fix ↓The fixPages Google and AI assistants can quoteGrowth and upThe leakA page for each service is the #1 factor for local search and #2 for AI answers. 45% of consumers now use AI tools for recommendations. One Services page that lumps wood, vinyl, aluminum and gates together gives them little to rank or quote. You stay invisible.8,1
The fixOne page for each fence type and service, a dated local cost guide with per foot ranges, wood versus vinyl comparisons, permit and HOA FAQs, and city pages built on your real jobs. On Growth, 2 new pages a month.
35.2%of US housing is in a community association
Your site ignores the HOA, permit and property line questions
See why, and the fix ↓The fixLicense, warranty and permit answers shown plainlyAll plansThe leak35.2% of US housing is in a community association. Your buyers want the height limit, who pulls the permit, whether the HOA approves the style and where the property line is. Only 5 of 14 fence sites we reviewed covered any of it. Unanswered questions become phone tag.11,16
The fixOver 70% of homeowners would pay more for a better reputation, so proof they can check protects your price.
Every week you wait, these jobs go to someone else.
Talk with us about fixing it. No pressure, just the numbers for your business.
How your customers buy
Fence buyers shop three ways. Your site has to win each one.
A planned install, a fence down with the dog out and an HOA approval each need a different first move. Serve one and you lose the other two.
The planned install
Just moved in, got a dog or tired of a rotting fence. Plans weeks ahead, often with a partner deciding too.2,7,5
What they need, and where you lose them
What they need
A price range for their own yard, local photos by material, your rating, license and warranty years, lead time and an easy way to book the measure.
Where you lose them
Your price hides behind a free estimate form, nothing covers permits or HOA rules, and you reply tomorrow. Two other companies may have booked the measure by then.
How your new site wins them
A price range from your own prices · Previews on their own photo · Fresh reviews · Credentials explained
The fence down, dog out call
A broken section, a leaning post or a gate that won't latch. Sometimes the dog is already out. Wants someone this week.4
What they need, and where you lose them
What they need
A call button at the top, a separate repair path, a way to send photos, and a fast answer with a time.
Where you lose them
Your site pushes them into the install quote form, or your call goes to voicemail with no call back.
How your new site wins them
Call button on the first screen · Previews on their own photo · Missed calls answered and booked
The HOA approval buyer
In a community association and needs committee approval before a single post goes in.11
What they need, and where you lose them
What they need
Styles and colors that fit HOA rules, a drawing of the fence line, materials and warranty in writing, who pulls the permit, and your lead time.
Where you lose them
Your site says nothing about HOAs or permits, so they go with the company that handed them a drawing and a spec sheet.
How your new site wins them
Credentials explained · Permit and HOA answers
The math
One extra fence a month covers your whole first year
On Growth you pay $9,000 the first year and $6,000 a year after. A fence over 250 feet runs $5,927 nationally. At a 30% margin that is $1,778 profit, so one a month covers your first year twice over. And it keeps building: more reviews, and every missed call gets answered.13
$5,92713
Fence over 250 feet, national
At 30%, that is $1,778 profit. One a month covers your Growth first year more than twice.
$3,27712
Average fence project, national
Smaller jobs bring in less. At a 30% margin, one a month still makes $11,797 in profit, more than your $9,000 Growth first year.
$33 to $5414
Wood board fence, per foot
A 150 foot run is about $5,000 to $8,100. Two bring in more than your $9,000 Growth first year.
Run your own numbers
Plans
Pick the plan that fits your business.
Every plan is built for fence contractors and kept running every month. Setup is due when work starts. Monthly care begins when your site launches. Not sure? Schedule a call and we will tell you straight.
Launch
A website that gets the call and shows your price.
$300/month
$2,000 to start · first year $5,600, then $3,600
What's included
- Custom website, up to 10 pagesTap-to-call first screen, your reviews and license up top, and a lead form
- Price estimator, 6 priced optionsCustom built on your own prices, so homeowners see a range before they call
- Google Business Profile setup or fixMost contractors already have one. We audit it and fix what costs you calls
- Hosting and careHosting, security, backups, monitoring and a monthly report
- 30 minutes of edits a monthChanges to prices, photos and copy
Growth
Everything that turns visitors into booked jobs, on autopilot.
$500/month
$3,000 to start · first year $9,000, then $6,000
What's included
- Everything in Launch, plus:
- Before-and-after visualizerHomeowners see new materials and colors on a photo of their own home
- Automatic review follow-upAn email after every job, plus one reminder two weeks later, so reviews keep coming
- AI phone agentAnswers the calls you miss, day or night, and books estimates on your calendar
- Instant email replyEvery web lead gets an email reply within a minute
- Lead scoringHot leads alert you right away
- Pages built for Google and AI answersService pages, city pages, a cost guide and FAQs
- Directory listings kept consistentSame details on Google, Bing, Apple Maps, Yelp, BBB, Facebook and Nextdoor
- Monthly search and AI visibility reviewHow you show up on Google, Maps and AI, improved monthly
- Quarterly price checkYour estimator prices kept accurate
- Up to 30 pagesRoom for every service and city you work in
- Price estimator, 12 priced optionsPrice more of your services online
- 2 new pages every monthMore searches you show up for, every month
Market Leader
Every lead followed up until they book, and a plan reviewed with you every quarter.
$900/month
$5,000 to start · first year $15,800, then $10,800
What's included
- Everything in Growth, plus:
- Automated lead follow-upEmails every lead until they book or ask you to stop
- Quarterly strategy call with our teamYour leads, pages and reviews, and what to do next
- Up to 60 pagesRoom for every service and city you work in
- Price estimator, 24 priced optionsPrice more of your services online
- 4 new pages every monthMore searches you show up for, every month
- 60 minutes of edits a monthChanges to prices, photos and copy
See the full plan comparison
Compare every plan
Tap any row to see what it is, why it matters and how it works.
| What you get | Launch$300/mo | Growth$500/mo | Market Leader$900/mo |
|---|---|---|---|
| 10 | 30 | 60 | |
What you getA fast, mobile-first website built for your trade: tap to call at the top, your rating, review count, license number and warranty under the headline, a page for each service, your real project photos and a short lead form. Why it mattersHomeowners usually check your reviews and then your website before they call. If your phone number is buried or your license and reviews are hard to find, they call the next company. How it worksYou send your logo, photos, license numbers, services, service area and hours. We write the copy and build the site, and you review it in two rounds before launch. What you getThe number of pages we write and build before launch: home, one page per service, city pages, cost guide, reviews, about and contact. Why it mattersEvery service and town you work in deserves its own page, because that is what homeowners search for. How it worksWe plan the page list with you during onboarding and fill it from your real services and jobs. | |||
| 2 | 4 | ||
What you getNew service or city pages added to your site every month: 2 on Growth, 4 on Market Leader. Why it mattersEach new page is another search you can show up for, and it keeps working for as long as it stays live. How it worksEach month we choose the next pages from what your customers search for and the jobs you want more of, write them from your real projects, and check facts with you before publishing. | |||
| 6 | 12 | 24 | |
What you getA price tool on your site that gives homeowners a dated price range for your main jobs, built only on prices you approve. It shows what raises or lowers the price, and it is clearly a range, never a quote. Why it mattersHomeowners want a number before they call, and most contractors hide it. A range brings you buyers who already know the ballpark and filters out people the job was never right for. How it worksIn a price session we set your rates, your minimum job and what moves the price, then test real examples together until you would stand behind every range. Homeowners see the range first and share their details to save it, email it or book. What you getEach priced option is one service, material or size your estimator can price, such as architectural shingles, composite decking or a 2 car garage floor. Why it mattersMore options mean more homeowners find a range for their exact job instead of calling to ask. How it worksWe set your options in the price session, and you can swap them for different ones later. | |||
What you getMost contractors already have a Business Profile. We audit yours, or set one up if you don't, fix what keeps you out of nearby searches, and send you a before and after list of every change and why we made it. Why it mattersYour profile is often the first thing a homeowner sees on Google and Maps. A wrong primary category, missing services, wrong hours, an outdated service area or old photos quietly send those searches to other companies. How it worksYou add us as a manager, so you keep ownership. We check categories, services, service area, hours, attributes such as online estimates, description, photos, phone and website links, fix what is wrong, and never touch your reviews. | |||
What you getSecure hosting, updates, backups and uptime monitoring for your site and tools, plus a short monthly report of what we did. Why it mattersA site that is down, slow or hacked loses the calls you worked to get. Care keeps everything running without you thinking about it. How it worksWe host and monitor the site, restore from backup if anything breaks, and fix anything we built wrong without using your monthly edit time. | |||
What you getHomeowners upload a photo of their own home or yard, pick a material, color or style you sell, and see a before and after preview labeled as an AI preview. For trades where looks do not drive the choice, it is a side by side good, better, best comparison instead. Why it mattersPeople buy what they can picture. When a homeowner sees the new roof, deck or floor on their own house, deciding gets easier, and the style they chose arrives with the lead so your visit starts further along. How it worksWe load the products and colors you actually sell. Homeowners can try it without giving contact details; saving or sending a design asks for them. Previews run on your own image account with a spending limit you set. | |||
What you getAfter every finished job your customer automatically gets a friendly email with a direct link to your Google review form. If they haven't left a review two weeks later, one reminder goes out, and that is the last one. Why it mattersHomeowners filter contractors by star rating, review count and how recent the reviews are. Plenty of happy customers will write a review when asked, but on a busy week nobody remembers to ask. How it worksWhen a job is marked finished in your job software, or with a simple link we give you, the request goes out. Every customer gets the same message, with no rewards and no screening out unhappy customers, as federal rules require. | |||
What you getEvery web form and price range request gets an email from your business within a minute confirming when you will be in touch, and you get an alert with their details. Callers who cannot reach you are covered by the AI phone agent. Why it mattersHomeowners send the same request to several companies, and the odds of reaching a lead drop quickly after the first few minutes. A fast, specific reply holds them until you call. How it worksWe connect your forms and price range tool to your email. Every request gets an automatic reply with the time you will be in touch, and every email lets people unsubscribe. | |||
What you getEvery lead is scored on urgency, job size, timeline, location and photos, then sorted into hot, warm and later. Hot leads alert you right away. Why it mattersYour time is limited. Calling the active leak or the ready to book project first wins more jobs than working leads in the order they arrived. How it worksWe set rules for your trade, such as an active leak or a home sale closing date, that alert you immediately. After your first closed jobs we tune the scoring to match the jobs you actually win. | |||
What you getA page for each service you sell, city pages built on your real jobs, a dated cost guide, comparisons and plain FAQs, written so Google and AI assistants can find and quote them. Why it mattersA dedicated page for each service is one of the strongest local search signals, and more homeowners now ask AI assistants for recommendations. If your services share one page, those searches go to someone else. How it worksWe interview you about your services, prices and service area, write the pages from your real work, and add the structured data search engines read. | |||
What you getYour name, address, phone, hours and services kept identical on Google, Bing, Apple Maps, Yelp, BBB, Facebook, Nextdoor and the manufacturer locators you qualify for. Why it mattersGoogle, map apps and AI assistants cross check these listings. Conflicting phone numbers or old addresses make you look less established and less likely to be recommended. How it worksWe claim or update each listing from one approved set of business facts, and update them all together whenever something changes. | |||
What you getEvery month we check how you show up on Google, Maps and AI assistants, make improvements, and report what changed. Why it mattersSearch results, Google's rules and AI answers change all the time. A monthly check catches problems before they cost you calls. How it worksWe review your search and profile data, run the searches your customers use, including AI assistants, and fix what we find within your plan. | |||
What you getEvery quarter we confirm your estimator prices with you so the ranges stay accurate. Why it mattersMaterial and labor costs move. An old range either scares buyers off or sets expectations you can't meet. How it worksA short call or form each quarter. You approve any change, and the updated ranges go live with a new date. | |||
What you getWhen you, your office or your family can't pick up, an AI phone agent answers, day or night. It says it is an AI assistant, answers common questions from facts you approve, books estimate appointments on your calendar, sends urgent calls to you and sends you a summary of every call. Why it mattersOnly about half of calls to home service businesses reach a person, and a caller who can't get through usually calls someone else. An email reply helps, but a homeowner with a problem wants to talk and book now. The agent picks up while you are on a job, driving or closed. How it worksYour number stays the same and still rings your phone first. You approve a fact sheet: services, service area, hours, price ranges and what counts as urgent. We connect your calendar, set the agent to answer only when you don't, test it with sample calls and cap monthly voice minutes, which bill to your own account. | |||
What you getEvery call, form and price range request lands in one pipeline. Leads who haven't booked get scheduled emails until they book, reply or ask you to stop. Why it mattersHomeowners often collect several quotes and take weeks to decide. Steady, polite follow-up keeps you in front of them when they are ready. How it worksWe write a follow-up sequence for your trade and set quiet hours. It stops the moment a lead books, replies or opts out, and you can take over any conversation from your inbox. | |||
What you getA quarterly call with our team to review your leads, pages, reviews and results, and decide what to focus on next quarter. Why it mattersNumbers only help when someone turns them into decisions. The call keeps the work pointed at the jobs you want more of. How it worksWe send a short summary before the call. You bring what has changed in your business: new services, crews, areas or goals. | |||
| 30 min | 30 min | 60 min | |
What you getTime each month for changes you ask for: new photos, price updates, copy tweaks, new team members or offers. Why it mattersYour business changes, so your site should keep up without a new project every time. How it worksSend changes by email. Fixing anything we built wrong never uses this time. Unused minutes do not roll over. | |||
Monthly billing starts when your site launches. AI image, map and AI voice usage bill directly to accounts in your name, with spending limits you choose. Keep the software you already use: leads go to your phone, inbox or CRM.
Try it yourself
Open Linecrest Fence & Gate, the working fencing demo.
Price a job, try the tools and see the first screen your customers would get. Linecrest Fence & Gate is a fictional company built to show the system.
Open the fencing demo ↗Straight answers
Questions fence contractors ask us.
Something else on your mind? Email hello@dept5.com or bring it to the call.
Won't showing prices help my competitors or scare people off?
A range tells competitors less than a quote they could already ask for. It runs on your approved prices, shows what moves the number and says your final price comes after the site check. The only buyers it scares off are budgets that never fit. 93% of homeowners say instant estimates influence who they hire.5
Most of my work comes from referrals. Do I really need this?
Referred homeowners still look you up. 97% read reviews, and about 70% compare two or three quotes. If your site and reviews look thin, that referral can still hire the company that looked better online. And every referred customer gets a review request after the job.1,7
I already use field service software. Do I have to switch?
No. Keep the software you use for scheduling and invoicing. Leads go to your phone, inbox or CRM with the address, fence type, length and timing.
Which plan should I pick?
Launch is up to 10 pages with your price estimator. Growth adds the visualizer, review follow-up, the AI phone agent, instant replies, lead scoring, 30 pages and 2 new pages a month. Market Leader adds automated lead follow-up, a quarterly strategy call, 60 pages and 4 new pages a month. Not sure? Book a call and we'll tell you straight.
What happens after the first year?
You only pay the monthly fee, $6,000 a year on Growth. Everything keeps running: the site, price range, visualizer, review requests, the AI phone agent, instant replies, lead scoring, listings and the monthly review. At a 30% margin, four $5,927 fences cover that year.13
Can I just ask my happiest customers for reviews?
No, and you don't need to. Federal rules bar rewarding good reviews or filtering out unhappy customers. We send the same email to every customer after every fence, with one reminder two weeks later if no review comes in, and ask them to mention the fence type and town. Honest, recent reviews beat a perfect score from a few.1
Satellite maps can't see slopes, rock or property lines. Won't the range be wrong?
It is a range, not a quote. It shows what moves the price, like slope, removal and gates, and says the final price is set after your site check. If trees hide the line, the customer can type a length instead. The page says the drawn line is not a property line. You still verify before anyone signs.
Do homeowners really care about permit and HOA answers?
Yes. 35.2% of US housing is in a community association, and height limits, permits, surveys and 811 come up before a post goes in. Only 5 of 14 fence sites we reviewed covered them. We build pages that answer them with your local rules and your process, so more calls start with a ready buyer.11,16
Book the installs you're already paying to find.
Schedule a call with us. Bring your price sheet and your busiest months. We walk you through the fencing demo, run the numbers on your jobs and tell you plainly whether it fits.
Sources
Show the 16 sources behind this page
- BrightLocal, Local Consumer Review Survey 2026
- BrightLocal, Local Consumer Review Survey 2025
- Invoca, Customer Experience Statistics, 2024
- Invoca, Home Services Lead Conversion Benchmarks Report 2026
- Housecall Pro, Home Service Customer Service Report, 2025 (vendor survey, 1,040 homeowners)
- Apten, Speed-to-Lead Benchmarks 2026, citing Hatch 2024 analysis of 132,188 campaigns
- improveit360, Major Shifts in How Homeowners Choose Contractors (secondary data)
- Whitespark, 2026 Local Search Ranking Factors
- Google Local Services Ads Help
- Foundation for Community Association Research, Statistical Review, Fact Book 2025
- HomeAdvisor, Fence Installation Cost, updated 06/20/2026
- Thumbtack, Fence Installation Cost, updated 07/01/2026 (project cost by fence length)
- Homewyse, Cost to Install Fence, May 2026 data (wood board fence)
- NerdWallet, Cost to Install a Fence, updated 07/10/2025
- Dept5 review of 14 fence company websites, September 2026
- Accrisoft, Google removes Business Profile Q&A (01/28/2026)
Site review counts come from Dept5's review of fencing company websites in September 2026, read as published text. Price ranges are national figures and vary by market.