A 13 deliverable paid media design system that carries a lead ability kit composition through every social and display format, re-composing hero framing, ability hierarchy and labels for each.
Our role
Dept5 handled paid media design, layout and franchise UI for every format.
The value
One lead composition re-composed for 13 formats, so the ability kit reads clearly at every size instead of being cropped.
- Client
- Blizzard Entertainment
- Year
- 2026
- What we did
- Paid media design
- Ability kit
- 16:9, 1:1, 4:5, 9:16
- Franchise UI
