1,000+ marketing campaigns for Disney, Paramount+, Blizzard and Deloitte
Book a 15-minute callFor HVAC company owners
We build your website and AI phone agent, run them for you every month, and connect them to the software you already use.
Three plans, from $99 a month. Works with ServiceTitan, Housecall Pro, Jobber or your calendar.
The problem
Homeowners book the first HVAC company that answers, shows a price and looks trustworthy. If that isn't you, they book someone else.
of calls to home service companies never reach a person. A family with no heat doesn't leave a voicemail. They call the next company.[1]
of homeowners are more likely to call an HVAC company that is clear about pricing. Most HVAC sites hide it.[2]
won't use a business rated under 4 stars, and 74% only trust reviews from the last three months.[3]
$161,160 a year walks to another company, at $13,430 per system replacement.[4]
What you get
Full AI plan
When you can't pick up, your AI phone agent does, day or night. It says it's an AI assistant, answers from facts you approve, books the job on your calendar and sends no-heat and no-cool calls straight to your on-call tech. You get a summary of every call by email.
Website + SEO and Full AI
Homeowners pick AC, furnace, heat pump or ductless and their home size, then see good, better and best prices from your own price list, with monthly payments. Shoppers who already know the ballpark call you first, and the ones who were never a fit stop wasting your time.
Every plan
Online booking uses the booking tool already inside ServiceTitan, Housecall Pro or Jobber, or your calendar. On Full AI, every web lead also gets an email reply and up to two reminders that week.
Every plan, more on Website + SEO and Full AI
Pages for the services you sell and the cities you work. Website + SEO and Full AI add two new pages every month and keep your Google Business Profile in check. On Full AI, every customer gets a review request after the job, so your reviews stay fresh. That's what Google Maps and AI assistants look for.[5]
See it working
Same system, three different looks. Price a new system, book a visit, open them on your phone. Yours is built around your brand, your prices and your service area.
Phoenix, Arizona
Bold and call-first. Built for same-day repair and summer emergencies.
Open the site
Dallas Fort Worth, Texas
Bright and price-first. Built to sell system replacements online.
Open the site
Columbus, Ohio
Warm and family owned. Built for trust, furnace season and memberships.
Open the siteThese three companies are fictional. The price tools and booking work, but nothing is sent.
Works with what you have
We don't replace your field service software, your financing or your phones. We send them more booked jobs.
Already pay for an answering service or review requests? Keep them and choose Website or Website + SEO. You never pay twice for the same thing.
Pricing
A clear, fast website in your brand that sends people to your phone and your booking tool.
$99 a month
$950 to start
Everything in Website, plus your prices online and new pages every month.
$275 a month
$1,950 to start
Recommended
Everything in Website + SEO, plus AI that answers the calls you miss and follows up every lead.
$500 a month
$2,950 to start
How it pays for itself. A full system replacement averages $13,430.[4] If you keep 30%, that's about $4,000 per job. One extra replacement a year covers Website. Two cover Website + SEO. Three cover Full AI.
Setup is paid to start, and the monthly fee begins when your site launches. On Full AI, call minutes and the phone number bill at cost to an account in your name.
Why Dept5
Your site is designed for the two customers you actually get: the family with no heat tonight and the homeowner shopping for a new system.
Our team has made 1,000+ marketing campaigns for Disney, Paramount+, Blizzard and Deloitte. Your site gets the same people.
Nothing goes live until you've signed off on your prices and your pages. After launch, we keep it running and send you a report every month.
Questions
No. Booking uses the tool inside ServiceTitan, Housecall Pro or Jobber, or your calendar. Web leads land in your inbox or your software. Your financing link and call tracking numbers keep working.
Keep it and choose Website or Website + SEO. You get everything except the AI phone agent and the lead and review follow-up, so you never pay twice.
From you. On Website + SEO and Full AI, we set your ranges together in a price session and test real jobs until you would stand behind every number. Homeowners see a range, never a quote, and your team still confirms the final price.
It comes with Full AI, and it only answers when you don't. It says it's an AI assistant, answers from facts you approve, books appointments on your calendar, sends no-heat and no-cool calls to your on-call tech, and emails you a summary of every call.
On Full AI, call minutes and the phone number bill at cost to an account in your name. Your domain, ad spend and any other software you pick stay separate.
One request with up to three text, image or link changes on pages you already have. Two requests a month are included. New pages and bigger changes are quoted first.
Many dealer programs pay back part of your marketing. Ask your distributor what yours covers, and we'll give you the invoices and screenshots it asks for.
We agree on your launch date before work starts. You review every page and price before anything goes live.
In 15 minutes we look at your current website, walk you through the demos and tell you straight which plan fits, or if none does.
Rather email? hello@dept5.com
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