To optimally sell your offer you need an effective elevator pitch. Set up a problem that your company knocks down with a fresh
solution. Being able to clearly explain how you address a problem with your unique solution is the difference between lost and
gained accounts. Let explainer videos do the work for you.
Loop in leads that are at the start of your sales funnel. Make it easy for them to understand what you do and why you’re unique.
Doing this correctly keeps you top-of-mind. Whether you’re the best or fifth best version of your solution, you need to be
remembered first to matter at all. Then you can inform more deeply with videos that do more than scratch the surface.