We don’t just
make ads – we help
launch billion-dollar
success stories.

Challenge

Create geo-targeted dynamic banners for wide theatrical rollouts.

Solution

Built live API-integrated HTML5 banners that dynamically pulled ticketing data by city. Supported campaigns for Anyone But You ($220M+), Bullet Train ($239M), Lyle Lyle Crocodile ($111M), The Woman King ($98M, A+ CinemaScore), and more.

Result

Enabled localized, real-time conversion across global theatrical campaigns.

Operational Edge

Advanced API delivery, tested across publisher environments with strict 200KB weight limits.

Challenge

Sustain serialized campaigns across comedies, dramas, and docs.

Solution

Delivered motion suites, HTML5 units, and rich-media banners across multiple seasons.

Result

Helped drive FX’s most-watched unscripted premiere and supported award-winning series.

Operational Edge

Reusable frameworks allowed serialized campaigns to scale without losing brand voice.  

Challenge

Build creative pipelines for massive gaming launches.

Solution

10,000+ assets for Diablo IV, Overwatch 2, Call of Duty, WoW.

Result

Supported a $1B+ debut, 50M players, and record esports finals viewership.

Operational Edge

Compliance-ready, global localization pipelines at scale.

Challenge

Coordinate global releases under tight deadlines.

Solution

1,200+ assets in 5 weeks for FFXIV: Dawntrail + 150+ campaigns.

Result

Helped franchise surpass 27M global players.

Operational Edge

Localization-ready templates and design sprints.

Challenge

Cross-product consumer campaigns across hardware/software.

Solution

Motion + HTML5 for Pixel, Fitbit, Google Fi, Nest.

Result

Pixel achieved +20% YoY sales growth.

Operational Edge

Agile design systems with platform-specific QA.

Challenge

Scale creative for a hypergrowth SaaS distributor.

Solution

Thousands of HTML5, video, and localized assets across 100+
campaigns.

Result

Supported growth to $2B+ revenue and 370%+ scale.

Operational Edge

Co-branded GTM frameworks optimized for SaaS marketing.

Challenge

Execute high-compliance campaigns in finance and enterprise.

Solution

Thousands of banners and motion assets across WSJ, NYT, Bloomberg, NBA.com.

Result

7+ year partnership driving brand visibility and recruiting.

Operational Edge

Dual US/EU teams, enterprise QA, legal clearance expertise.

CHALLENGE

Promote advanced AI productivity features to a wide spectrum of users, from everyday professionals to enterprise executives.

SOLUTION

Produced a mix of high-impact social video ads and HTML5 campaign suites, highlighting practical AI use cases in workflows, collaboration, and business efficiency. Built localization-ready templates for global rollout.

RESULT

Drove awareness and understanding of AI-enhanced productivity tools while reinforcing the brand’s leadership in enterprise software.

OPERATIONAL EDGE

Strict compliance with publisher weight limits, brand voice alignment, and secure NDA workflows.

CHALLENGE

Launch and sustain 65 high-volume ad campaigns to support subscriber growth and content engagement across a crowded global streaming market.

SOLUTION

Produced 500+ motion and HTML5 ads, optimized for episodic launches, tentpoles, and live sports tie-ins. Each campaign included localized variations for global reach.

RESULT

Campaigns directly supported rapid subscriber expansion (≈79M subs in 2025) and heightened brand visibility across premium original content.

OPERATIONAL EDGE

Scaled creative pipelines, automated resizing/versioning, and rapid turnaround under NDA.

Challenge

Drive awareness and ticket sales for multiple billion-dollar animated theatrical releases worldwide.

Solution

Developed premium HTML5 takeovers, pre-rolls, and overlays, localized for dozens of markets and optimized for publisher environments.

Result

Campaigns tied directly to box office debuts surpassing $1B globally, sustaining momentum across theatrical and digital releases.

Operational Edge

File-weight optimization, compliance with exhibitor/publisher specs, and localization management under NDA.

Challenge

Communicate the value of advanced AI and Cloud services to developers, startups, and enterprise buyers.

Solution

Created ad campaigns spanning banner suites, motion graphics, and video explainers, with content tailored for different verticals (generative AI, data, cloud security).

Result

Helped support adoption and brand leadership in enterprise cloud solutions, with consistent campaign impact across global regions.

Operational Edge

Compliance with highly technical specs, localization readiness, and rapid turnaround at enterprise scale.

Challenge

Maximize visibility and partner value during a historic breakout 2025 season, with rapidly growing fan engagement.

Solution

Produced 1,000+ assets spanning stadium signage, co-branded sponsor campaigns, broadcast/social tune-ins, and live-event content.

Result

Supported a 3% YoY rise in national ratings and fueled record valuation growth, surpassing $1B.

Operational Edge

Sports-grade pipelines aligned to ESPN, Nike, and broadcast partner specs; executed live at game pace under NDA.

Challenge

Maintain always-on campaigns across payments, loyalty, and travel portfolios while meeting strict compliance requirements.

Solution

Over five years, Dept5 produced thousands of animated ads and videos across hundreds of campaigns—covering credit, debit, co-brand, travel, and rewards products.

Result

Enabled consistent brand presence and market leadership across global financial products, with highly repeatable campaign pipelines.

Operational Edge

Automated versioning for disclosures/offer terms, tight QC, and global compliance alignment.

Challenge

Simplify complex equity and fixed income benchmarks for professional and retail investors across global markets.

Solution

Over a five-year span, produced thousands of animated explainers and ads—covering index methodologies, market insights, and sector highlights. Campaigns tailored for global institutional and retail use.

Result

Expanded investor education and reach in developed and emerging markets while maintaining strict compliance.

Operational Edge

Regulatory-vetted creative, scalable localization, and repeatable frameworks for thousands of executions under NDA.

Challenge

Deliver discreet, compliant communications for institutional investors and high-net-worth clients.

Solution

Produced targeted video and digital campaigns covering product launches (multi-asset, fixed income, ETFs) and thought leadership content. Controlled distribution for private-client and advisor channels.

Result

Strengthened investor engagement and positioned the brand as a trusted leader across institutional and retail investment communities.

Operational Edge

Confidentiality-driven workflows, KYC compliance awareness, and secure delivery standards.

Dept5’s AI division explores how emerging tools are transforming creative production—accelerating workflows, expanding creative range, and opening new visual frontiers. This evolving collection showcases experimental work that blends live-action, motion, and design through AI-driven workflows, revealing how technology can extend the craft of storytelling.